Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

TOP

Top Trade Show Tips For Attendees And Exhibitors


top trade show tips

Trade shows are essential in business. Whether you are attending or exhibiting, there are a few trade show tips that can help you navigate and make them more successful. You don’t want your trade show investment to be a flop, so let’s take a look at some of the top do’s before your next event rolls around.

Tips for attending a trade show:

  • Determine why you are attending. To meet new suppliers, educate yourself on a new topic, see the latest and greatest? Once you determine the reason you’re going, how you walk the show will point back to your mission.
  • Prepare for the show and know the answers to the following questions: What are the things you need? What are things you want?
  • Attend presentations. I know it is easy to blow these off, but educating yourself on your industry and competition is key.
  • Bring plenty of business cards. You may hand them out to the exhibitors or meet a future employee walking the show.
  • Strike up conversations. You never know who you are speaking with.
  • Set appointments with the exhibitors you really want to meet with. They may not be available if you just walk by.

 

 Tips for exhibiting at a trade show:

  • Get a feel of why your audience is attending. (I’ve listed the top reasons below.)
  • Have an exciting, professional booth. Let ePromos help you.
  • Look professional in custom polo shirts or logo button-down shirts.
  • Just as I advised above, set up appointments with your top prospects and customers. Make sure to have an extra-special incentive for them at the booth. (Our technology promos have been the hottest items.)
  • Cost-effective giveaways are a must to get the casual contact to stop by. Some of our top items include: mints and gum, tote bags and drawstring bags, lip balm, car chargers, sticky notes (great for tagging your catalog!), and pens.
  • Collect data and contacts
  • Strike up conversations with everyone. Trade shows are all about face-to-face contact.
  • Follow up. You can do everything right, but not follow up on the conversations, and you have a tradeshow fail.

In a survey conducted by Skyline Exhibits and EXPO Magazine, attendees were asked why they attend trade shows, conventions, and conferences. Below are their responses.

  • See new products: 92%
  • Keep up to date on industry trends/issues: 78%
  • See many companies at one time: 75%
  • See existing suppliers: 67%
  • See specific companies or products: 67%
  • Network with colleagues and/or vendors: 65%
  • Create and/or strengthen industry relationships: 60%
  • See products in-person that were reviewed online: 57%
  • Get technical information or specifications: 52%
  • Attend seminars/workshops: 41%
  • Place orders: 25%
  • Source partners: 25%
  • Present at educational sessions: 16%
  • Because our competition attends: 14%
  • Recruit employees: 3%

Our Brand Consultants are here to talk trade shows with you. Are you unsure what promotional giveaways to choose? How many you’ll need? When to hand them out? Check out our guide to custom trade show giveaways, and then call us to get started on your trade show promos.

Do you have other tips for a successful trade show? Share them by commenting on this post.

TOP

One Surprising Perk Of Using Promotional Caps


How many promotional caps do you own? If you’re like me, you can never have too many. Let me explain.

I was sitting in a Paul Mitchell Hair Salon with my 3-year-old, trying to get his hair cut. He hates the clippers so we can never get his hair trimmed. After spending $20 on a haircut that didn’t quite get the job done, I took the boy home and gave it a shot myself.

I was doing so well … until the guard came off the clippers.

bad haircut

So here are the positives on this home hair cut:

1)      There are no family pictures anytime soon.

2)      He’s three, so he won’t remember mommy giving him a bad haircut.

3)      All things being considered, it didn’t look that bad.

4)      It will grow back quickly.

5)      There is always a cap! (It makes him look cute anyway.)

hope's son wearing hat

Oh, how I wish I had been allowed to wear a cap back in the late 1980s.

hope in the 80s

Check out our infographic that explains just how important caps can be to your marketing campaign … or your bad haircuts.

 

 

 

 

 

 

promotional headwear

 

 


TOP

[Infographic] An Inside Look At Who Owns Promotional Products


Eight in 10 consumers own between one and 10 promo items, according to Promotional Products Association International, and six in 10 keep them for up to two years.

Okay, great. This means people actually hang on to the promos you give them – and they keep them for the long haul.

But who are these promo-packing people?

Do you really know who’s walking around in your custom t-shirts or sipping from water bottles imprinted with your company logo?

You probably have an idea (or at least you should). Understanding your target audience is critical to the success of your marketing. If you want to reach the right people with your promotional items and your message, you have to know who they are.

Luckily, the research is there for the taking.

Check out our infographic below for insight on the people who own promotional products. This provides a great overview on demographics (so feel free to share!).

The next step is digging a little deeper for psychographic information. The idea is to create a customer profile for your business. You’ll want to go beyond the external and identify customer attitudes, behaviors, interests, values, hobbies, and more.

But all that’s for a different infographic.

Glean some information from this infographic, and if you need help determining the direction to take with your marketing, we’re happy to consult with you.

Now, let’s take a look at all the people who own promotional products.

promo-products-infographic


TOP

Promotional Product Ideas For A Walk, Run, Or Cycle Event


Are you organizing a walk, run, or cycling event? Need some promotional product ideas? You’re in the right spot. Whether it’s for a great cause or just some friendly competition, events like these are great for bringing the community together.

People of all ages, sizes and shapes come to participate or support loved ones. Whatever the nature of your business, walkathons, marathons, cycling events, and the like give you the perfect exposure – that is, if you’re active enough to have the perfect promotional products.

5 Perfect Promotional Product Ideas

1. Custom drawstring bags.

custom drawstring bag

Let’s start with the basic race necessity. Drawstring bags allow participants to keep all their valuables in one safe spot and are still comfortable enough to wear while being active. When the #1 racer is wearing your logo, others will have to chase after it.

2. Promotional t-shirts.

logo t-shirt

Hand them out at the registration table before the race so everyone can wear your logo during the competition, or hand them out at the finish line as a congratulations gift. There’s nothing better than being so exhausted you feel you’re about to pass out and then being immediately resuscitated by an awesome new free t-shirt. Trust me – I’ve been there.

3. Logo sunscreen.

logo sunscreen packets

It’s going to be a beautiful day out! Promote your image by protecting others’.

4. Custom water bottle.

custom water bottle

This is perfect for keeping athletes’ water ice cold all day and is a lot more eco-friendly than handing out disposable bottles of water. Stay hydrated people!

5. Promotional rally towel.

custom rally towel

Give these to the athletes to wipe their excellence (or, you know, sweat) on, or you can hand out the towels to spectators to swing around in the air as the athletes race past.

All of these promotional product ideas are perfect examples of giveaways that can be used over and over again. When athletes continuously use the water bottle at their gym or rock their awesome new t-shirt around town, you and your business will be right there with them. Keep your business active by putting your logo in the hands of the active.  


TOP

10 Interesting Facts About The Promotional Products Industry


At $19.8 billion, the promotional products industry is at an all-time high, according to the 2013 PPAI Estimate Of Promotional Products Distributor Sales. The last time promotional products surpassed the $19 billion mark was 2007.

Marketers are seeing now, more than ever, that promotional items are one of the most powerful and effective forms of marketing. They put your brand directly into the hands of your target audience, and they can be used for all sorts of purposes: awareness, recognition, motivation, recruitment. You name it.

We’ve compiled 10 intriguing facts that you may not know about the promotional products industry. Take a look and get to know more about the power behind promos.

fact 1

 

fact 2

 

fact 3

 

fact 4

 

fact 5

 

fact 6

 

fact 7

 

fact 8

 

fact 9

 

fact 10


TOP

ePromos Once Again Declared A Top Workplace In The Promo Industry


counselor best places to work

Well, folks, we’ve done it again. We’ve earned ourselves a spot on Counselor magazine’s “Best Places to Work” list. This makes the fifth year in a row that ePromos has been named a top workplace in the promotional products industry. We rank 55 out of 90 companies selected for the list (and out of about 35,000 companies in the industry.)

Here’s the cool part about this accolade – it was decided by our very own employees.

Counselor, the b-to-b publication for the Advertising Specialty Institute, directly surveys employees of promotional marketing companies for the straight scoop on what it’s like working for those companies. Only the highest ranking businesses have a shot to make the annual list.

ePromos employees got real on some big issues in the workplace: team effectiveness, trust in leadership, overall job satisfaction, and more.

When the scores were tallied up, ePromos surged ahead of other companies in the promo industry. We’re the highest-ranking New York-based company to receive the honor.

So, what’s so compelling about ePromos? Why do people genuinely enjoy working here?

A lot of reasons, actually, but perhaps the biggest (and most cherished) reason is that we have fun. It doesn’t feel like work when we head to the office or log on for the day. We work in a creative industry, and we’re proud to put our promo know-how to work for our customers.

We have fun in our individual jobs, and we also have fun as a team. Click through some of our Facebook photos and you’ll get a good idea of what it’s like working here. We have pizza lunches. We paint pottery. We even pack up and head to Mexico for incentive trips.

This is fun stuff – and it’s built right into the culture at ePromos. You can read more about our latest win in this press release, and if you’re pining to be part of our team, check out our job opportunities.