Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

TOP

The Top Promotional Products Trends Of 2016


From custom tote bags, to drinkware, to apparel…there are so many options for promotional merchandise it could literally make your head spin.  While most companies are going to use promo item staples such as bags and pens, you don’t need to be boring.  If you take a look at companies like Google, their promo choices are never boring – ever! If you want to stand out, make a statement and kick your competition to the curb, you have to step up your game.  That is what working with ePromos is all about.

google-shoe

Here is our most recent instalment of top trends to get you noticed and make your competition jealous. Inventors are constantly bringing us the latest concepts in branded giveaways and our merchandisers have their fingers on the pulse of leading-edge promotional products. Here is the Top 10 list shaping the 2016 promotional products landscape.

1. Inflatable Loungers:

You’re probably seeing these brightly colored custom inflatable loungers everywhere.  Also known as breeze bags, wind couches, beach sofas and air chairs. They are a retail sensation and now you can get them with your logo. Talk about impressing your clients. At home loungers are great outdoors or indoors: soccer games, movie nights, video gaming, sleepovers or instant  extra seating that looks cool. Many of our clients are saying recipients love them at the office as a fun piece of extra furniture. Portable, waterproof, durable, and easy…just gather some air, roll up the end and clip – it’s  ready to go in seconds. Unclip, rollup releasing the air and store in the drawstring bag. Your logo goes both on the lounger and the bag for great exposure.  Go make your mark with this trendsetting product.

Instant Inflatable Custom Lounger Bag

Click here to see our video on How to blow up an inflatable lounger.

2. Insulated Tumblers:

Two of the biggest names in drinkware have made a huge impact in retail. Everyone wants one! However, there is no need to spend $30-$50 per tumbler on a Yeti or Swell. ePromos has similar high quality custom tumblers and you don’t have to pay the high price tag for a brand name.  Depending on the drinkware you choose, these less expensive tumblers will also keep ice for more than 24 hours. Vacuum-sealed which means the temperature outside doesn’t conduct through to the liquid inside. Many of our items are sprayed internally with copper for extra insulation. Insulated tumblers have become increasingly popular for coffee and tea, too…keeping beverages hot long after a morning commute. In addition, you don’t have to settle for just the stainless steel color and smooth texture, ePromos brings some style in a wide range of textures and colors to match your company’s identity..

Stainless Steel Double Wall Custom Tumbler – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 20 oz.

Stainless Steel Copper Insulated Custom Tumblers – 30 oz.

 

 

 

 

 

 

 

 

 

3. Virtual Reality Goggles:

Virtual Reality Goggles are no longer a product of the future. Today your brand can exist on this futuristic product so anyone can experience VR and transport themselves anywhere in the world. Choose your favorite virtual reality app, slide a smartphone into these goggles (promoting your logo) and transform any cellphone into a virtual reality experience. Promote your brand at a low cost and you can order small quantities to make this cool giveaway even more affordable. You can even speak to our our Brand Consultants about making your very own VR application featuring your brand in the experience.

Cardboard Virtual Reality Custom Goggles

Cardboard Virtual Reality Custom Goggles

 

 

 

 

 

 

 

 

 

 

4. Waterproof Bluetooth Speakers:

Bluetooth technology is quickly making wired electronics a thing of the past. When customers need a bigger sound from their devices, you can gift  them a quality speaker imprinted with your logo – an item with high perceived value that people will appreciate. Our current selection of custom Bluetooth speakers features over 80 items in a wide variety of shapes with carry-along features such as carabiners, straps, clips or hooks to secure the speaker. We even have multifunction speakers that also serve as chargers and sell from brand names such as Brookstone and OrigAudio.

Waterproof Bluetooth Cube Custom Speakers

waterproof-bluetooth-cube-custom-speakers2waterproof-bluetooth-cube-custom-speakers3

 

 

 

5. The Heather Look

One of the most fashionable fabric trends this year has been heathered items. Traditionally custom apparel was the only promotional product where you found heather looks. Now this fashion favorite look of heather can be found in portfolios, lanyards, totes, caps, duffel bags and more. And, you’ll find colors beyond the traditional heather gray, we are using many base colors interwoven with white thread to produce muted shades to match your logo. Look for these hot new items at ePromos.com.

Striped Heather Custom Tote Bag – 18.25″w x 13.75″h x 4.25″d

Heathered Custom Lanyards w/Metal Crimp & Split Ring – .75″w

New Era Heather Melton Wool Unstructured Custom Caps

 

 

 

 

 

 

 

 

6. Drones

Remote Control Flying Drone Custom Toys

The newest and coolest trend up there, literally is Remote Control Flying Drones. You’ll be making a difference with your logo on a promotional drone that you know is going straight home and creating backyard bonding with the family. Gifts that allow for family bonding are always effective. Drones will be the main attraction as the top prize at any tradeshow booth – talk about a conversation starter! Giving a drone as a gift will be an effective advertising tool as well as keeping recipients buzzing while your brand is taken to new heights.

 

 

 

 

7. Fitness Bracelets

Personal fitness trackers are on the shelf at stores everywhere. ePromos offers brand name Fitbits with your logo and fortunately, we also have activity trackers  at much lower prices so you can get your name on recipient’s wrist daily! Imagine your logo on the trendiest fitness technology in the industry. These fitness-aware devices not only keep time, track distances and display calories burned, these good health promoters will show your company cares about wellness. Jump on this trend to make your business stand out from the rest.

Activity Tracker Custom Wristband w/ Clock

 

 

8. Mobile Chargers

Cell Phone Custom Chargers Accessory Kit

Today, cellphone battery life is a lifeline. Whether it’s personal or business, people rely on cell phones every day…so you can bet your audience will find a cool charger imprinted with your brand very useful. ePromos suggests this custom charging kit to show your clients you are there for them. The kit includes a USB car charger, a USB wall charger and 3-in-1 charging cables. At 2.1 amps of power these work with tablets and charge smartphones twice as fast as typical 1 amp chargers. That’s power at clients’ fingertips…and your brand is there, associated with being a lifesaver too!

 

 

9. Selfie Sticks

Yes, Selfie Sticks are still hot! Reach out to your customers and promote an easier way to take a selfie. Favorite moments will be captured while you promote your brand with an ePromos customized selfie stick. Travel with your audience and capture the good times with the perfect picture…your logo is alongside the fun too!

10. City Style Totes

The conservation movement is huge right now in the world but many bags lack style. Handing out an ePromos custom RuMe Tote Bag with your logo provides a high fashion on trend item that is practical and eco friendly. shows your company is environmentally aware. Customers opting for green-friendly commuting need an on-the-go carrying solution will love this bag! Imagine a lightweight bag that can fold up to fit in the palm of your hand, and is. But this durable enough to tote expands and can hold up to 50 pounds! Useful every day and ready to carry almost anything…anywhere. Here’s a link to many other on trend styles:

RuMe Classic Medium Custom Tote Bags – 15.5″w x 15.5″h x 4″d

bike-tote-field-2

 

 

 

 

 

 

 

 

 


TOP

Glass Etched Wine Bottles – a Personalized Gift & Sophisticated Business...


Have you been looking for something to show customers or partners how much you appreciate their loyalty? Set yourself apart from the competition with etched wine bottles! Anyone can give out a pen or a stress ball, but those trinkets aren’t fit for repeat clients or generous donors. A nice bottle of wine is a sincere gesture that they can enjoy during a special occasion, while the bottle becomes a keepsake.

Our Process

We want to give you the finest quality decorated wine bottles that will be cherished by recipients. Our process is done by hand to provide a deep etching with luxurious texture for a one-of-a-kind design on every bottle. Add one color to create a branded message that catches the eye, or choose a full-color, vibrant design for a beautiful decor piece.

Select from LaTerre Cabernet, LaTerra Chardonnay, Monterey Cristal Champagne, and sparkling cider. For spirit or wine enthusiasts wanting a different selection, we invite you to work with one of our brand consultants to create a custom order.

Etched Promotional Wine Bottle - LaTerre Chardonnay - 750ml Etched Custom Champagne Bottle - Monterey Cristal Etched Custom Wine Bottle - LaTerre Cabernet - 750ml

Glass Etching On Bar Accessories

Our options don’t stop at wine and liquor bottles. We also have etchable bar accessories and packaging to choose from. Pairing a wine bottle with accessories that display a matching design is the perfect touch to make your business stand out from the pack. One of our brand consultants can help with putting kits together with various items, including some not listed on our site. Start brainstorming ideas with our list of example products below!

Glass Bar Accessories

  • Wine Glasses
  • Stemless Drinkware
  • Stemmed Drinkware
  • Flutes
  • Brandy Tasters
  • Martini Glasses
  • Rocks Glasses
  • Beer Mugs
  • Pilsner Glassware
  • Decanters
  • Wine Carafes
  • Leather Presentation Boxes
  • Wooden Presentation Boxes
  • Glass Front, Wooden Presentation Boxes
  • Glass Wine Holders
  • Glass Wine Stoppers

Customized Wine Bottles as Party Favors

Etched wine bottles go beyond customer appreciation, including gifts for large celebrations. Attendees of weddings, anniversary parties, and corporate holiday parties will appreciate a remembrance bottle of wine to take home with them. You can engrave the date along with a special message that fits the special occasion. Take a look below at some example phrases:

Special Occasion Wine Etching

  • A Special Thank you
  • Thank You for Your Service
  • Happy Birthday
  • Aging Finer Than Wine
  • Season’s Greetings
  • Happy Hanukkah
  • Merry Christmas
  • Happy Holidays from the Private Wine Cellar of (Insert your name)

Increase Business with Etched Wine Bottles

Nothing says “congratulations” quite like a bottle of wine. Many businesses help their clients with major life changes, such as buying a home. Wouldn’t it be a wonderful gesture to show up with an etched bottle of sparkling wine, saying “Best Wishes on Your New Home,” with your logo and business information etched at the closing? They would admire that bottle for years, while their guests would see it proudly displayed every time they come over.

You can also achieve new deals and strike fruitful business relationships by using etched wine bottles as an out of the ordinary sales tactic. Often, if you want to do business with someone the only way to get to them is through their assistant. Sometimes those thoughtful touches are what help you get a foot in the door to land a big contract.

We hope these ideas make doing business and hosting events extra special. To start your etching, design a custom order, or build a unique gift set, give one of our brand consultants a call today at 844-768-0319!

Please Note: Kentucky, Tennessee, Pennsylvania, Maryland, Utah prohibit shipment of alcohol by law. Non-alcoholic wines are available, please contact your Brand Consultant for details.

Our products’ prices include a one color/design imprint in any location. There is a setup charge per color/design. For each additional imprint or color added, an additional per-item charge will be added. The information below breaks out the pricing and available locations.


TOP

Product Focus: Shaker Bottles


Blender Bottle 4 Styles

Health and wellness is as important as ever and when it comes to corporate promotions, drinkware is always a big hit. After all, hydration is one of the most widely recommended elements of healthy living. According to the Institute of Medicine, the adequate intake of total beverages for men is roughly 13 cups (3 liters) per day, and for women about 9 cups (2.2 liters) per day. So it’s no wonder promotional drinkware is an integral component in the list of merchandise we recommend for health and wellness promotions.

The hottest new type of promotional drinkware is the shaker bottle, which not only provides the ability to hydrate, but also ties in with the popular trend of powdered supplements for pre-workout, post-workout and general meal replacement. We believe this trend adding powder to water will stay popular for many years, making shaker bottles a good investment choice for your advertising or promotional dollars.

Whether the recipient is an avid fitness lover or a newbie, either can appreciate being given a quality shaker bottle and newbies might even be motivated to workout by having a new cool bottle.

First Off, What is a Shaker Bottle and What are their Key Features? 

There are many types of shaker bottles with different features and functions, but generally a shaker bottle is a non-electric cup or bottle with an internal mixing mechanism that simply works by – you guessed it, shaking. Features include, screw on lids, different types of drinking spouts, the mixing system itself, and optional measuring guides, flavor infusion, and dry powder storage.

Some shaker bottles have floating components like a mixer ball or whisk. Others, like the Cyclone, have keep their mixing mechanism stationary. When you shake, the friction does the blending, and since many of these powders do not fully dissolve having the ability to remix with a few shakes is a great benefit over electric machines.

Size also matters. Bottles range from about 12 ounces to as large as 28 ounces depending on your needs. There are also a variety of shapes, sizes, colors, and functions as well, so finding the perfect bottle to fit your active lifestyle is a painless process.

How do you use the shaker bottle?

Shaker bottles are pretty easy to use: open them up pour in your liquid (typically water), use the optional measuring scale often molded into the bottle. Add your powder, screw the lid back on tight, and shake. Re-shake as necessary.

Make sure to clean your shaker bottle

We’ve heard from some of our customers about the importance of cleaning these bottles well. Most are at least top rack dishwasher safe, otherwise some soap, hot water and a kitchen brush should do the trick. Store with the lid open or at least the drinking spout to avoid odors.

Why do people drink protein shakes?

People drink protein shakes for various reasons, some of the most common being to build muscle and burn fat. Others drink shakes to support a healthier lifestyle and to maintain weight. Most athletes drink protein shakes after their workout sessions as nutritional supplements to give their bodies additional energy and reduce recovery time. In the fast paced world we live in, people are constantly searching for a healthy solution to a quick meal! Whether you’re on the drive to work, the gym, home, or picking the kids up from school — the convenience of a shake is becoming the ideal healthy solution, often more filling and nutritious than periodic snacking on fast food.

How do organizations use shaker bottles to promote your brand?

It’s no surprise that the implementation of wellness programs continues to rapidly grow across our nation. These programs are often at the corporate level for their employees, by government organizations, by gyms, and fitness companies. If you are in the healthcare, wellness, fitness field these bottles are a no brainer choice if you haven’t used them previously.

Here are some statistics to support your decision to promote wellness. In a report posted by The Institute for HealthCare Consumerism, companies who have successfully executed wellness programs have significant costs reductions and financial gains which include 28% reduction in sick days and 26% reduction in healthcare costs. It is important to offer programs and events to promote healthy living and healthy lifestyles such as eating properly, exercising, and getting enough sleep.

Promoting healthy living is welcomed by all and a great caring concept to attach to your brand even if your business is not directly related to wellness. Shaker bottles are also great items to giveaway at different events, conferences and trade shows. Because the shaker bottles and wellness overall, is so popular, there is a good chance the user will hold onto this product with your custom logo printed on it. Some will make it a habit.

Enough already! Show me some Shaker Bottles!

Check out some of our most popular models below:

Shaker Bottle w/ Measurements:

This shaker bottle is perfect for the gym and workout enthusiast. It contacts a large 20 oz. bottle with a removable plastic lid and a tethered flip top for drinking. There is a removable plastic propeller that helps with the mixing process by preventing powder build up. The measurements are listed on the outside of the bottle making the prep a no brainer.

12 oz. Shaker Bottle with Measurements

Shaker Bottle w/ Citrus Juicer:

This is a shaker bottle with a slight twist. This bottle includes the bottle, lid with drinking spout as well as a removable juicer which allows you to add more flavor to your shake. The mixer ball is also included inside the bottle. This shaker is great when you want to add a little fresh variety to your shakes or smoothies.

Shaker Bottle with Citrus Juicer Compartment

Blender Bottle:

The Blender Bottle the world’s best-selling brand name Shaker Cup. This classic bottle is what many model their shaker bottles off of and it includes: a drinking spout, domed lid, white flip cap and the patented BlenderBall wire whisk. The BlenderBall, which is located inside, whips around as you shake, mixing up thick protein or add in’s. It is even strong enough to mix up peanut butter and yogurt! The wide opening on the Blender Bottle make it easy to pour liquid into the bottle as well as makes for easy clean up!

Blender Bottle

Cyclone Cup:

The Cyclone Cup is another brand name shaker bottle with a really impressive appearance. The construction quality and material are clearly superior to most of the basic bottles. This bottle fully disassembles for easy cleaning and features the Cyclone mixing technology that moves against the flow of ingredients for easier and smoother mixing. This “Cyclone” is built in and doesn’t float around inside the bottle. Even better…there is a screw-in bottom compartment which you can store your protein powder or meal replacements right up until you are ready to mix! We also sell the Contigo brand shaker bottle – click here for Contigo.

Cyclone Brand Shaker BottleCyclone Bottle Blow Out

 

 

Shaker bottles can add an element of fun and convenience to your customer’s life. They are such a desirable item with a high perceived value making them a long lasting promo pick!

If you are looking for other drinkware options that help promote wellness check out our infuser water bottles! These bottles remove the hassle of buying expensive flavor waters that are high in sugars. All you have to do is insert fruit or veggies into the infuser and add water. Forget about boring water, now you can enjoy staying hydrated! See our entire collection of Shaker Bottles & Infuser Water Bottles here!

 

 


TOP

Rand Paul leading the race so far in cool political merchandise


Wow. We at ePromos have always known that promotional merchandise can provide personality and texture to a brand. It seems that the people behind the Rand Paul for President campaign get it too. Politics are serious marketing, complete with brand messages and slogan, that rival level of expertise you find at top businesses. When you think about it, the Presidency is the biggest business of all, think House of Cards.

On the Rand Paul site, in addition the requisite fund raising/donation system, you’ll find a great promotional merchandise store with all the staple political items including t-shirts, car signs, and lawn signs. What you might not have expected was the “Hillary” section, or rather an “anti-Hillary” section. This section includes items that essentially make fun of Hillary Clinton, including a deleted hard drive, an eye chart stating that hindsight is 20/20 and a catchy phrase “Liberty not Hillary” bumper stickers. The Rand Paul campaign is coming out swinging with this anti-Hillary merchandise and his campaign message comes through loud and clear message – “Stand with Rand and Defeat the Washington Machine”.

Political merchandise is fun and works well for the diehards. To get the products sold, the site even tells you “Political fashion is boring. Rand fashion is cool. Make a statement.”

Top Rand Paul Political Campaign Promotional Items

Promotional Rand Paul Beanie for the coolest supporters

randstore_1024_skullcap_black

 

Real Rand Paul Ray Ban’s just like Rand wears

rand_1024_raybans

 

Rand Paul Beats Skin

rand_beatsseta_1

 

We certainly hope Rand won’t be a political flip flopper, but there are always Rand Paul Flip Flop Sandals.rand_1024flipflopistandwithrand

 

Visit the Rand Paul store at: https://store.randpaul.com/index.php/

Let’s see how well the other candidates play the political promo game.


TOP

Custom Power Banks: What You Need To Know


what to know about custom power banks

Custom power banks are everywhere – and for good reason. Smartphones, tablets, and other tech devices have become so important in our lives that people would rather have their tech gadgets than sex, alcohol, or caffeine.

Yes, it appears that technology trumps even the most primal of human activities and indulgences.

But what happens when these beloved tech items run out of power? Does everybody’s head explode?

No. Although it feels that way if your phone powers off and there’s not an outlet in sight. People either have to find a plug and recharge their device, or, if they’re smart, they have a power bank, an external battery pack that charges anywhere, anytime.

If you really want to win over your customers, custom power banks are the way to go. They’re fully customizable, they work with all kinds of phones, tablets, and other devices, and, most importantly when it comes to promotional gifts, they’re incredibly useful. Everybody needs power.

You should always give your customers something they can actually use – not something they’ll stuff into a drawer or closet to be forgotten. When your gift gets used, your logo gets seen. You know what that means – your company gets repeat exposure and stays at the forefront of customers’ minds.

Want to learn more about one of the most popular promotional technology gifts on the market? Read on to get answers to some of the biggest questions about power banks.

How do power banks work?

A portable power bank is an external battery in a sealed case with a specially designed circuit to control power flow. It has a USB cable which allows users to charge via a power source like a laptop. This electrical energy is then stored in the power bank for use when a phone or other tech device is running low on power.

Power banks are convenient to transport, too – they’re small enough to tuck into a pocket, purse, or backpack.

What’s mAh?

mAh stands for milli-ampere hour. It’s a measurement of how much energy a battery can store. The higher the mAh, the longer the power bank will be able to charge a device.

So, for example, a phone with a 1500 mAh battery can be fully charged once by a 1500 mAh power bank. A 5600 mAh battery gives 2-3.5 full charges to a phone and will charge an iPad about 40%.

Do power banks work with all phones?

Yes. Since power banks don’t have software, you don’t need to worry about platform compatibility. They’ll work with iPhones or Androids. And they’re not just for use exclusively with phones. If a tech device can be charged by a USB – think tablets, GPS systems, GoPros, portable speakers, and other items – it’ll work with a power bank.

How long does it take a power bank to charge a device?

Most power banks charge phones and other tech items at the same rate as a wall charger. So instead of being tethered to a wall outlet, users can resume their day while their phone charges.

How can I use power banks in my marketing efforts?

Custom-printed power banks are perfect for giving out at tech events, conferences, tradeshows, and more. Or, combine them with other tech items for a combo gift.

There’s really no limit to the applications for using power banks in a promotion. This is one of those promotional products that appeals to multiple demographics. Take a look at some promotional power banks here. You can even live chat with one of ePromos’ Brand Consultants for expert guidance.

In Summary

Power banks solve one of the biggest issues of modern-day living: the need for power for all of our various tech gadgets. Whether your customers are getting on a plane, working outdoors, or heading to the beach, they’ll never have to sweat it when they get that dreaded 10% battery warning on their phones.

They just slide the convenient power bank (that they got from your business) into their pocket or purse, and they’re all set with a dependable source of back-up power. And since the power bank is customized with your logo, your brand gets a boost each time it’s used.

Is there something in particular you want to know about custom power banks? Ask us! Leave your question below. 

TOP

See 30+ Hot, New Promotional Products For 2015 [Slideshare]


The ePromos team handpicked some of the hottest promotional products of the year, and we compiled them into this Slideshare for easy viewing. Scroll through for some creative ideas to amp up your marketing this year.