Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Rand Paul leading the race so far in cool political merchandise


Wow. We at ePromos have always known that promotional merchandise can provide personality and texture to a brand. It seems that the people behind the Rand Paul for President campaign get it too. Politics are serious marketing, complete with brand messages and slogan, that rival level of expertise you find at top businesses. When you think about it, the Presidency is the biggest business of all, think House of Cards.

On the Rand Paul site, in addition the requisite fund raising/donation system, you’ll find a great promotional merchandise store with all the staple political items including t-shirts, car signs, and lawn signs. What you might not have expected was the “Hillary” section, or rather an “anti-Hillary” section. This section includes items that essentially make fun of Hillary Clinton, including a deleted hard drive, an eye chart stating that hindsight is 20/20 and a catchy phrase “Liberty not Hillary” bumper stickers. The Rand Paul campaign is coming out swinging with this anti-Hillary merchandise and his campaign message comes through loud and clear message – “Stand with Rand and Defeat the Washington Machine”.

Political merchandise is fun and works well for the diehards. To get the products sold, the site even tells you “Political fashion is boring. Rand fashion is cool. Make a statement.”

Top Rand Paul Political Campaign Promotional Items

Promotional Rand Paul Beanie for the coolest supporters

randstore_1024_skullcap_black

 

Real Rand Paul Ray Ban’s just like Rand wears

rand_1024_raybans

 

Rand Paul Beats Skin

rand_beatsseta_1

 

We certainly hope Rand won’t be a political flip flopper, but there are always Rand Paul Flip Flop Sandals.rand_1024flipflopistandwithrand

 

Visit the Rand Paul store at: https://store.randpaul.com/index.php/

Let’s see how well the other candidates play the political promo game.


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Custom Power Banks: What You Need To Know


what to know about custom power banks

Custom power banks are everywhere – and for good reason. Smartphones, tablets, and other tech devices have become so important in our lives that people would rather have their tech gadgets than sex, alcohol, or caffeine.

Yes, it appears that technology trumps even the most primal of human activities and indulgences.

But what happens when these beloved tech items run out of power? Does everybody’s head explode?

No. Although it feels that way if your phone powers off and there’s not an outlet in sight. People either have to find a plug and recharge their device, or, if they’re smart, they have a power bank, an external battery pack that charges anywhere, anytime.

If you really want to win over your customers, custom power banks are the way to go. They’re fully customizable, they work with all kinds of phones, tablets, and other devices, and, most importantly when it comes to promotional gifts, they’re incredibly useful. Everybody needs power.

You should always give your customers something they can actually use – not something they’ll stuff into a drawer or closet to be forgotten. When your gift gets used, your logo gets seen. You know what that means – your company gets repeat exposure and stays at the forefront of customers’ minds.

Want to learn more about one of the most popular promotional technology gifts on the market? Read on to get answers to some of the biggest questions about power banks.

How do power banks work?

A portable power bank is an external battery in a sealed case with a specially designed circuit to control power flow. It has a USB cable which allows users to charge via a power source like a laptop. This electrical energy is then stored in the power bank for use when a phone or other tech device is running low on power.

Power banks are convenient to transport, too – they’re small enough to tuck into a pocket, purse, or backpack.

What’s mAh?

mAh stands for milli-ampere hour. It’s a measurement of how much energy a battery can store. The higher the mAh, the longer the power bank will be able to charge a device.

So, for example, a phone with a 1500 mAh battery can be fully charged once by a 1500 mAh power bank. A 5600 mAh battery gives 2-3.5 full charges to a phone and will charge an iPad about 40%.

Do power banks work with all phones?

Yes. Since power banks don’t have software, you don’t need to worry about platform compatibility. They’ll work with iPhones or Androids. And they’re not just for use exclusively with phones. If a tech device can be charged by a USB – think tablets, GPS systems, GoPros, portable speakers, and other items – it’ll work with a power bank.

How long does it take a power bank to charge a device?

Most power banks charge phones and other tech items at the same rate as a wall charger. So instead of being tethered to a wall outlet, users can resume their day while their phone charges.

How can I use power banks in my marketing efforts?

Custom-printed power banks are perfect for giving out at tech events, conferences, tradeshows, and more. Or, combine them with other tech items for a combo gift.

There’s really no limit to the applications for using power banks in a promotion. This is one of those promotional products that appeals to multiple demographics. Take a look at some promotional power banks here. You can even live chat with one of ePromos’ Brand Consultants for expert guidance.

In Summary

Power banks solve one of the biggest issues of modern-day living: the need for power for all of our various tech gadgets. Whether your customers are getting on a plane, working outdoors, or heading to the beach, they’ll never have to sweat it when they get that dreaded 10% battery warning on their phones.

They just slide the convenient power bank (that they got from your business) into their pocket or purse, and they’re all set with a dependable source of back-up power. And since the power bank is customized with your logo, your brand gets a boost each time it’s used.

Is there something in particular you want to know about custom power banks? Ask us! Leave your question below. 

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See 30+ Hot, New Promotional Products For 2015 [Slideshare]


The ePromos team handpicked some of the hottest promotional products of the year, and we compiled them into this Slideshare for easy viewing. Scroll through for some creative ideas to amp up your marketing this year.


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The Top Promotional Products Trends Of 2015


the biggest promotional products trends

If you’ve been wondering about the year’s top promotional products trends, allow us to fill you in. The ePromos team has just returned from the promo industry’s leading tradeshows: The PPAI Expo and the ASI Show.

It’s at these shows where new products are revealed and trends are uncovered. We’ve given you a first look at some of the year’s hottest new promotional products, and now we want to share some of the overarching trends in custom logo merchandise.

Read on to see some of the standout trends that will shape promotional marketing in 2015.

It’s all about the retail details

The biggest trend at both shows? Promotional products with a retail look and feel. Everybody had that retail appeal – from the products themselves to the packaging. It’s clear that in 2015, promotional products will look like they’ve just been plucked from a store shelf.

We saw popular retail brands everywhere, and when we didn’t see the real deal, we saw retail lookalikes. If marketers don’t want to spring for the brand name (or if it’s not in their budget), they can easily give items with that familiar brand-name look, but for a fraction of the cost.

A great example is the line of bright and modern office supplies designed after the super-hot brand, Poppin. You get that same look and feel, but for much less.

custom office accessories

Retail-type packaging will also dominate this year. Don’t even think about generic, standard-issue packaging. 2015 is all about doing something unique and custom.

battery custom charger

Juicebox custom charger

Overall, if you want to latch on to the biggest promotional marketing trend of the year, think retail.

Selfie sticks

Say cheese: 2014 was the year of the selfie, and the trend will no doubt continue in 2015. What does one need to take the perfect selfie? Naturally, a selfie stick.

We saw different versions of the selfie stick all over the shows – in new product pavilions and on the streets of Las Vegas in the hands of consumers. We even received a couple of selfie sticks as gifts during a supplier luncheon.

Selfie sticks are having a major moment in pop culture. “Selfie” was named Oxford Dictionary’s word of the year in 2013, and the term “selfie” was mentioned more than 92 million times on Twitter last year – a 500% increase from 2013, according to Twitter.

Add your logo, and the selfie stick is a phenomenal promotional item for corporate events, holiday parties, company picnics, parties, weddings, and the like. Here’s where to get your hands on custom selfie sticks.

custom selfie stick

Health and wellness items

Another pervasive trend at the shows? Items designed for people’s health and wellbeing. We’re talking everything from essential oils to shaker bottles, fruit infusers, smoothie bottles, and stackable protein powder/snack holders.

This is the year to promote health and wellness, and marketers have an abundance of creative ways to do it. Click here to shop for custom drinkware to kick off your next health promo.

custom shaker bottles

custom essential oils

custom shaker bottle

Pattern accents

Promotional bags get some punchy accents for 2015. We came across dozens of bags – from totes to backpacks – that featured gussied-up gussets. We saw stripes, chevron, and lots of bold, eye-catching designs.

While the front and back of a bag typically get all the glory (that’s the best placement for a logo and message), 2015 is all about making a statement on the side with cool pattern accents. Here’s where to get promotional bags customized for your campaigns.

custom tote

 

Diamond-cut drinkware

If you want to take your promotional drinkware to the next level, check out diamond-cut drinkware. This is the standout promotional drinkware trend for 2015, surging ahead of past favorites like Southern-style and skinny drinkware. This trend lends a high-end feel to drinkware, so opt for it if you want to give your customers something special and new.

custom tumblers

custom tumbler

Dye-sublimated socks

This is the year to focus on the feet. Dye-sub socks are the in new thing for 2015. We saw at least five dye-sublimated sock vendors at the shows – three of them featured in the new product pavilion.

So, why dye-sub? What’s so great about this decoration process? Put simply: The detail. You get incredibly fine-tuned, intricate detail with a dye-sublimation process than with embroidery or woven-in.

Here’s a quick primer on how dye-sublimation works. Through this process, an image (such as your logo) is applied using sublimation ink, heat, and pressure. The ink converts from a solid to a gas without becoming a liquid, much like dry ice. The result is a crisp, incredibly sharp image. If you have a very detailed logo, dye-sub is a great process. Opt for dye-sub custom socks, and you have a perfectly on-trend promo.

custom socks

Kits and sets

Another big trend for 2015 is giving multiple promos in one. Giving a custom kit or set is a great way to kick a promo up a notch. Why? Because you’re giving recipients more than they expected. Going this route also gives your promo a retail look and feel that we mentioned is so popular this year. Here’s where to shop for custom kits and sets of all kinds.

cell phone accessory kit

custom set

 

Custom shape towels

The newest twist on towels? Custom shapes. Think anything from baseball jerseys to soccer balls. Custom-shaped towels generated some serious buzz at the shows – as they should. When people are expecting standard-issue towels, your brand immediately stands out with towels in unique shapes.

They’re perfect for sports teams, corporate events, company picnics, and more. Spring Break and summer are just around the corner, so now’s a great time to explore the newest trend in custom towels.

custom rally towel

custom soccer towel

 

Camo – and camo mixed with neon

Everybody was talking about camo last year, and guess what? It’s still a major trend in 2015. But this year, expect to see it combined with neon – another hot trend that’s back again. An increasing number of suppliers are realizing that camo is popular with the female demographic, and as a result, we’re seeing lots of exciting camo products targeted to women. Think form-fitting tees and trendy totes.

The bottom line: In 2015, camo is coolest with neon accents. Here’s where to get custom camo gear for your brand.

custom camo jacket

camo promotional tumbler

Oversized print decoration

Here’s another great retail trend that’ll be big in promotional marketing this year: apparel with king-size customization. We saw t-shirts following this trend all over the show floor, and also in retail shops all over Las Vegas. Take a look around the shops in your part of the country and you’ll see what we’re talking about.

The apparel trend for 2015 is all about huge prints, which is great when you want to make a big, bold statement. But, we know a huge, gargantuan logo or message isn’t always the best choice. Take a look at this SlideShare for more information on how to get the sizing of a logo right.

custom apparel

Faux leather accents

Expect faux leather to be popping up everywhere on promotional products this year. We saw it on everything from caps to speakers and mugs. The great thing about faux leather is that it looks incredibly high-end, but the cost makes it well within most marketers’ reach. Browse around some promos with faux leather accents.

coffee mug with faux leather

 

Creative phone chargers

With all the buzz around Apple products, suppliers are coming up with new ways to serve the promotional products market in this high-demand category. At the shows, we saw all kinds of fun, different colors in lieu of ordinary chargers.

If you’ve never given phone adapters (or other tech promos), there’s a big upside: People will always have a need for them. This means your brand gets seen day in and day out. Here’s where to shop for all technology and phone-related promos.

custom wall chargers

A new spin on classic

Expect to see fresh, interesting twists on classic products this year. One example is custom bottled water. We saw several unique bottled water companies at the shows. They put a modern spin on their products by incorporating colored tops and patterned bottles.

Bottled water is nothing new, but it looks refreshingly different and eye-catching with these new twists. Explore custom bottled water for your brand. It’s great to hand out at tradeshows, marathons, concerts, outdoor events, and more.

logo bottled water

promotional bottled water

So, there you have it. A look at the biggest promotional trends for 2015. Above all, remember to think retail. People want (and will keep and use) items that they’d buy themselves.

Ready to get started building your brand? Give us a call.

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A Shout-Out To The Winners Of ePromos’ 2015 Top Supplier Awards


It’s always fun going to The PPAI Expo, the promo industry’s largest and longest-running tradeshow. Our team was there in Las Vegas last week, scoping out all the hottest promo items for 2015, uncovering new trends, and keeping our finger on the pulse of all that’s new.

But that’s not all we were up to.

We were also there to give some major kudos to some of our supplier partners. We were there to bestow our annual Top Supplier Awards.

These awards showcase the very best in supplier partnerships. The companies and individuals who we honored this year are the ones who stood out from the pack and went above and beyond the call of duty.

Congrats are in order for:

  • Jane Rice: Inside Rep of the Year
  • Michelle Newhouse Weiss: Outside Rep of the Year
  • SnugZ: Supplier of the Year
  • PCNA: Elite Supplier of the Year

“The winners of our Top Supplier Awards demonstrated excellence and creativity time and again,” says Hope Binegar, ePromos’ Senior Supplier Relations Manager. “They created amazing products, they helped educate our staff on product benefits, and if we wanted to create something unique for our clients, they were there to discuss innovative options. These suppliers were true partners to the ePromos team.”

To our 2015 winners: Thank you for all your support. Let’s make it another great year.

Top Supplier Award

Hope Binegar (center) presents the Top Supplier Award to SnugZ.

 

Top Supplier Awards

PCNA receives the Elite Supplier of the Year award from Hope Binegar (left).

Check out our press release for more information on the Top Supplier Awards.


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First Look: 15 Fresh And Exciting Promotional Products For 2015


new promotional products of 2015

It’s January, which, in the promotional products industry, means it’s officially tradeshow season. Our team was in Orlando this week getting a jump on the year’s hottest trends at The ASI Show.

Next week, we’re off to Las Vegas to attend the promo industry’s premier event, The PPAI Expo.

So what does this mean to you, dear business owner or marketer?

It means that there are some seriously exciting things in store for you this year. If you want never-before-seen promos to give your marketing a jolt and cement your brand in the minds of your customers, we can help you do that.

Your ePromos rep is out there covering miles and miles of tradeshow floor, personally investigating the promotional products that have just hit the market. We’re scoping out the coolest, most innovative products – and we’re doing it all for you.

Is there something in particular you’re looking for? Let us know. You can see our top picks by following us on Twitter, and while you’re at it, be sure you’re following our Pinterest boards, too.

So, without further ado, let’s take a look at the promotional products that caught our eye at The ASI Show this year. (You can get your hands on these finds, too – just call your ePromos rep or click here to browse all our new additions.)

1. Essential oils.

custom essential oils

Everybody’s talking about essential oils. If your customers aren’t already using them, they’re probably curious about all the hype. Give them custom essential oils and position your brand as one that’s committed to health and wellness. They’re great for spas, massage therapists, or for any health-related campaign.

 

 2. Branded Taggie-style blankets.

custom blanket

Can we get an aww? These vibrant blankets promote your brand and baby’s development of fine motor skills. They’re designed with textured, engaging tags around the border and your logo front and center. These super-soft blankets are perfect for hospitals, birthing centers, doulas, daycare centers, and the like. Parents will love you if you give them this blanket.

 

3. The coolest, cutest clocks.

custom clock

If you’re looking for the trendiest timepieces around, we found them for you. They’re called Lolli Clocks, and they’re the new must-have watches and clocks for 2015. They’re funky. They’re bright. And they’re a great way to keep your brand top of mind.

 

4. A rockin’ custom tumbler.

custom tumbler

Your customers probably already have a logo drinkware item or two. But they don’t have this. This acrylic cup is a refreshing new take on a tumbler with its unique twist-off top, straw, and handle. Thirsty for more ideas? Click here to browse hundreds of other eye-catching drinkware styles.

 

5. A soda can topper.

custom bottle top

Spring Break is just around the corner, and we can already see this promotional product being a huge hit. So, what is it exactly? It’s a nifty item that turns soda cans into bottles. Just pop it onto the top of your favorite canned beverage, and voila, you have an instant bottled drink. It makes a fun giveaway for Spring Break promos, company picnics, outdoor events, and more.

 

6. S’well-esque water bottles.

custom water bottles

Have you seen S’well water bottles – those super-fashionable, stainless steel, insulated drinking vessels? They’re everywhere right now, and the exciting news is that your brand can jump on the trend. Custom water bottles that are strikingly similar to the popular S’well bottles have hit the promotional products market. If you want drinkware that your customers will love receiving (and using), these bottles are so of-the-moment.

 

7. Bullet custom tumblers.

Bullet custom tumblers

Behold The Bullet: The newest thing in promotional tumblers. Coated metal gives each tumbler a silver, gold, or rose-tone look for an undeniably sleek, high-end promo. Need ideas on how to use tumblers? Click here and here to see how some of our clients have used them in promotional campaigns.

 

8. The Aqua Zinger.

custom Aqua Zinger

We’re all about adding some zing. So, what exactly is this? It’s the 2015 version of a fruit-infuser bottle. It’s fresh, new, and it’s something that your customers will be excited to try out. Here’s how it works: A bottom-mounted grinder allows users to grind ingredients (fruit, mint, cucumbers, and such) while keeping the pulp below and infusing the water with subtle, refreshing flavor. Add your logo, and you have an excellent promo – especially if you’re in the health and fitness market. Check out this video to see the Aqua Zinger in action.

 

9. A great new tech set.

custom tech set

If you want the latest in technology promos, check out this custom tech gift set. It includes all the hottest tech items on the market, and everything is packed inside a custom zippered case with your logo. People will always have a need for tech items – car chargers, earphones, power banks, and more – and this promo has it all. Your company will be adored for giving out something so incredibly useful.

 

10. Juicebox chargers.

custom juicebox

They look like they belong in your kid’s lunch, and that’s what makes Juicebox chargers so unique. This promo is an instant attention-grabber. If you want to get people talking about your brand, this is the way to do it. You’ll also be giving customers something they can use. These chargers are compatible with any device to give an instant boost of power. They even include a novelty straw. How cute is that? Shop for it and other cool tech promos here.

 

11. A custom charger that looks like lipstick.

custom battery pack

Here’s a promo that’s pretty and powerful. It looks like a tube of lipstick, but it’s actually an external battery pack that holds 2500 mAh. If you’re marketing to women, this promotional product is handy and clever enough to generate some serious buzz for your brand. Order yours here.

 

12. A logo charger that talks to you.

logo charger

This custom audio car charger was a hit at The ASI Show. When you plug it in, it can be customized with a personal message from your company. A sample at the show played the familiar jingle: “Like a good neighbor, State Farm is there.” If you want to drive home a message or slogan, this charger is a clever way to do it. Here’s where you can browse for more ideas in custom logo chargers.


13. A multi-purpose cell phone accessory.

custom cell phone accessory

This custom cell phone accessory is a novel little gadget that makes an excellent (and affordable!) tech gift. At under two bucks a piece, this product is super functional. It acts as a wallet, stand, and cord wrap for earbuds. A great way to use it in your marketing? Mail it. It’s lightweight, and people love receiving a surprise in the mail.

 

14. A custom exercise band.

custom fitness band

With everyone still riding high on their New Year’s resolutions, a custom exercise band is a timely promotional giveaway. You can add your logo to a product called a Resistor Strip – an exercise band that offers a huge, full-color imprint and the option to be packaged with a 10-minute band workout card. We love this idea for gyms, rec centers, yoga studios, and the like.

 

15. A sports bottle with a hidden compartment.

custom sports bottles

Speaking of jumping on the fitness trend in the New Year, check out these custom sports bottles. They’re designed with a flip compartment for stashing earbuds or keys during or after a workout. These water bottles are perfect if you’re marketing to gym enthusiasts, runners, or cyclists, or if you’re planning a fitness-related campaign.

Let’s hear from you: What new promotional product do you want to add to your marketing in 2015?