When choosing custom t-shirts, it’s easy to think about the color, fit and fabric. But have you considered the size of the logo that’s going on your shirt? It’s one of the most important factors in getting recipients to wear the t-shirts. They have to think the shirt looks good and feels good, and if you get either of these two things wrong, your shirts are destined to sit in the back of the drawer and eventually be given away.
Promotional Product Marketing Blog
Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.
There’s certainly no shortage of swag for the Winter Games that kick off in Sochi, Russia, in February. Fans can collect memorabilia ranging from custom apparel and bags to promotional mugs and pins.
What better way than promotional products to capture a piece of the historic occasion? The Olympics are meant to be commemorated, and there’s plenty of swag to do it.
But the swag isn’t just for flag-waving fans cheering from afar – it’s also for those on the frontlines.
NBC and its networks, which are broadcasting the Olympics, are sending hundreds of employees to Sochi to work on the games this winter, according to Fox News, and these staffers will be equipped with all the right promotional gear.
We got an inside look at the swag they’re receiving: custom jackets, sweatshirts, and backpacks.
Considering that Sochi’s coldest months are January and February, with temperatures hovering at a brisk 40 degrees, the custom apparel is the perfect gift for NBC employees. And backpacks are perpetually useful – on the job site and then back at home.
All of the promos feature a custom patch spotlighting the NBC logo and the Sochi 2014 Olympics logo. NBC got it exactly right. The promos are useful to employees while they’re covering the Winter Games, and they’re also great memorabilia from the experience.
NBC employees are pumped about the promos, too. ePromos’ staffer, Kathryn Wilson, has a sister who’s heading to Russia in January to work the Olympics for NBC. She was thrilled to receive the package with all the gear.
“It reminded me how people really love branded merchandise,” says Wilson.
Let’s hear from you: Will you commemorate the 2014 Olympics with promo items?
Here at ePromos, we never miss a chance to give a shout-out to our team members. When they hit a milestone with the company – whether it’s an employment anniversary or a promotion – we’re spotlighting them here on our blog. See who we’re celebrating this month.
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Custom koozies, those handy foam or fabric devices to insulate drinks, are a must if you’re planning a class reunion. You can add your school logo or mascot, or even a clever saying about your class year, and voila: You have a great favor for the event.
Here are four reasons promotional koozies belong at class reunions:
1. They’re affordable.
You don’t have to spend a lot of money for your giveaways to be the hit of the party. Many custom koozies are priced well under a buck a piece. This means you don’t have to bust the budget for the alum and his or her significant other to take home a favor.
2. People can use them right away.
Koozies aren’t giveaways that get stashed in a purse or bag for later – they get used immediately. Whether attendees are sipping soda, beer or bottled water, promo koozies keep those beverages cold.
3. They’re fun keepsakes.
Every time people use the koozies, they’ll think back on the class reunion – and that goes back to the reason above. Give people something they can use on the spot, and your giveaway will spur memories of the event every time it’s used.
4. They fit the party atmosphere.
Class reunions are all about good times and bringing people together. When attendees are enjoying cold drinks and mixing with old friends, promotional koozies fit right in. That’s why they’re so popular at weddings. When it’s a festive environment and people are imbibing, koozies are a great fit.
An Example Of How Custom Koozies Were Used At A Class Reunion
ePromos provided more than 100 promo koozies for our client, Leah Pollock, who helped organize the 20-year reunion for Bishop Carroll Catholic High School, a private high school in Wichita, Kansas.
The koozies were incorporated into place settings, making a nice presentation as attendees sat down to dinner.
“They were a last-minute addition to our event, and everyone loved them,” Pollock says. “I was blown away by the quality of the product. It couldn’t have been a better gift – the bar served can beer at our event.”
When people take the time and make the investment to attend a class reunion, give them promotional products that show off their alma mater. Custom koozies are ideal party favors – whether they’re included in place settings as our client has done, or they’re given to attendees in another way. Let our Brand Consultants discuss some creative ways to kick up your class reunion with custom koozies.
We want to hear from you: What promo products do you love to receive at class reunions, weddings, parties and other events?
People love promotional food gifts. It doesn’t matter if it’s a basket of fresh-baked cookies or a personalized tin of crunchy, salty pretzels, people stop what they’re doing to check it out. Food gets attention.
You can’t open a ribbon-adorned truffle box or crack into a container of gourmet popcorn and not want to taste a bite. Or four.
But food isn’t a great promotional gift just because it stands out or because it makes people’s taste buds dance.
There’s another reason it’s smart to put your marketing where their mouth is.
Fifty percent of recipients feel more favorable toward the advertiser after receiving a promotional food gift, according to ASI’s Global Advertising Specialties Impressions Study.
If you want to make a memorable impression, opt for palate-pleasing promos. ’Tis the season for snacking, and whatever edible gift you send your customers’ way, it goes a long way toward establishing goodwill. People are happy when they’re enjoying a tasty bite, and your brand can be associated with those positive feelings when you give food gifts.
When things go awry with promo items, marketers can’t use them. So what happens to them?
Typically, they’re donated, kept for internal use, sold at flea markets, or used as random samples. And sometimes, if the customer requests it, they’re flat-out destroyed.
But all misprinted promos aren’t deemed unusable or kept hidden away lest anyone see the error. Sometimes, they can meet a very happy fate – they can brighten the holidays for children in need.
Hope Binegar, ePromos’ Senior Merchandising Manager – Vendor Relations, recently spearheaded a project to do just that. Or rather, her daughter, Aubrey, did.
Five-year-old Aubrey decided to forgo presents for her birthday last week. Instead, she asked friends and family to donate items for Operation Christmas Child, the world’s largest Christmas project of its kind. Organized by Samaritan’s Purse, a non-denominational Christian relief organization, Operation Christmas Child sends gift-filled shoeboxes to children in need around the world. The organization, which began its National Collection Week on Monday, hopes to collect 9.8 million shoeboxes this year.
Binegar, in conversation with two of ePromos’ suppliers, Prime and Hit Promotional Products, mentioned her daughter’s mission to collect items to fill the shoeboxes.
The response was immediate. “They both jumped right in,” she says, “sending us enough stuff to fill 50 boxes.”
Binegar received a plethora of promo products: journals, pens, rulers, balls, drawstring backpacks, light-up yo-yo’s, toothbrushes, crayons, candy and toys galore.
She enlisted the help of her fellow church members to help pack the promos into boxes. “We set up an assembly line at my church,” she says. “There was a checklist that went into each box, and an adult would personalize each box with random donations, making it a girl or boy box.”
Binegar and her team of helpers transported the packed shoeboxes to a central collection point near her church in Mobile, Alabama. Aubrey collected enough funds to cover shipping costs (about $350 to ship 50 boxes).
Binegar says Aubrey sets aside 10% of her allowance to giving throughout the year, and she also put her birthday money toward Operation Christmas Child. Last year, Aubrey collected enough items to fill 10 boxes along with $70 in funds to ship them.
As a parent, Binegar says it’s rewarding to see her child eager to help. And as a promotional products professional, it’s great to know that misprinted promo products will bring a smile to children on the other side of the world.
“It’s fulfilling to see the items go to someone who needs them instead of being sold for pennies or being destroyed,” she says.