Promotional Product Marketing Blog

It rocks being a part of the ePromos team. Getting recognized for having an awesome workplace is the icing on the cake.

We’ve long been known as one of the promo products industry’s best workplaces (we’ve been named one of the Best Places to Work by Counselor magazine for three consecutive years), and this year, we earned a new accolade: Recognition from PPB magazine as one of the Greatest Companies To Work For.

What makes the honor even cooler is that winners are selected based on employee nominations. This year, 119 companies were nominated to win the annual award, and ePromos was among 14 industry companies deemed the best of the best.

Our CEO, Jason Robbins, is thrilled that ePromos is acknowledged as one of the industry’s best workplaces. “We strive to create a culture in which our employees want to give their best every day,” he says, “and it’s rewarding to know that our team nominated us for this award.”

PPB magazine, the official business publication of Promotional Products Association International (PPAI), the world’s largest and oldest international not-for-profit promotional products association, launched the editorial recognition in 2011.

Winners were honored at this week’s Expo East, a tradeshow in Atlantic City, and will also be featured in the June issue of PPB magazine.

It’s no small achievement earning a name as one of the industry’s best workplaces, but it’s only natural. We love coming to work, and we love helping our customers succeed.

If you want to make a splash with your marketing this summer, hand out custom koozies. They’re the first thing people reach for when they want to keep their cold ones cold, which means your logo gets seen all summer long. An ice-cold drink is a must on a hot day.

There are a refreshing number of options for custom koozies, ranging from collapsible and reflective versions to mood-changing koozies and styles that even have removable freezer packs.

You can get them for longnecks, water bottles and even carafes. There’s a koozie for every beverage, customer and campaign.

Whatever your customers are sipping, they can keep it colder for longer with the help of your handy promotional giveaway: custom logo koozies.

Here are some ideas for giving them out:

Direct mail.

Bulky mail stands out, and the great thing about custom koozies is that they add just the right amount of bulk to an envelope. They’re lightweight and fold flat, making them ideal for direct mailings.

Company picnics.

Everyone in attendance can be showing off your company logo as they enjoy the festivities. Get the good times flowing by handing them out as guests arrive.

Outdoor events.

Custom koozies are a must at the beach, sporting events, golf tournaments, concerts and fairs. Where there are masses of parched people buying canned or bottled drinks, koozies are welcome giveaways.

Once customers have your koozies in hand, they’ll use them everywhere: backyard barbecues, family reunions, lounging poolside, camping. You know what that means: consistent brand exposure all summer long.

With many promotional beverage insulators priced well under $1, they offer marketers a cool bang for their buck.

Promo know-how tip:

Make sure your messaging doesn’t fade away – our Brand Consultants can share their expertise on what kind of customization is best for your koozies.

Our Facebook fans have spoken: They are loving the promotional products we’ve spotlighted recently on our Facebook page. Some are classic. Some are quirky cool. All are useful promotional giveaways to get your company that coveted brand exposure.

If you’re looking for what’s trending in promo products now, here are some of the latest fan favorites:

For realtors and those in the garden and landscaping business, the Wooden Custom Birdhouse makes a spectacular gift. It’s a definite conversation piece, whether customers place it in the yard or in their office or home as a decoration.

 

 

 

 

 

 

When you need a kitchen gift that’s undeniably different, the Matryoshka Custom Timer is it. It’s a unique reminder of your brand every time customers give it a twist.

 

 

 

 

 

 

 

 

The Custom Stylus With Promotional Screen Cleaner is a cost-effective, practical giveaway that gets your logo seen whenever customers wipe away a smudge.

 

 

 

 

 

 

 

 

Add some flavor to your marketing with the Fruit Infusion Acrylic Custom Tumbler. Recipients fill the infusion basket with fruit; your brand looks fresh and cool.

 

 

 

 

 

 

 

 

At under a buck, the Promotional Highlighter With Carabiner Clip is the ultimate budget-friendly giveaway for schools and conferences.

 

 

 

 

 

 

 

 

The Parmy Plastic Custom Cheese Grater is a kitchen must-have and a clever way to keep your logo visible while customers are cooking.

 

 

 

 

 

 

 

 

For an affordable, unique health promo, hand out the Promotional Massager With Hand Grip Exerciser. It promotes your brand and wellness.

 

 

 

 

 

 

 

 

How cool is the Vino2Go Double Wall Acrylic Custom Tumbler? It’s a wine glass inside a tumbler, allowing customers to take it anywhere: the pool, beach, picnics and more.

 

 

 

 

 

 

 

Designed with sturdy aluminum handles and offered in a range of bright colors, the Promotional Picnic Basket makes an excellent corporate gift.

 

 

 

 

 

 

 

Promotional products can spark some serious excitement among golf enthusiasts. From golf bags to golf balls, if they’re useful on the green, golfers are happy to receive them and put them to use.

That’s why our client, the White Eagles Golf League, contacted ePromos for golf-related promotional products to give its members. The nonprofit league uses dues money for member gifts, and this year, it wanted to do something different.

“Our members were tired of receiving golf shirts or hats,” says Roger Pontbriand with the White Eagles Golf League. “Plus, buying golf shirts can get expensive and the league only has so much money at the end of the year.”

ePromos’ solution for a cost-effective, exciting golf gift? Pitchfix custom golf divot tools. The tools feature the league’s name and a detailed image of an eagle. “We had never seen an eagle with such great detail. Your graphic arts department was superb,” Pontbriand raves.

Members were pleasantly surprised to receive the promotional gifts during registration day. “They were flabbergasted that it was something other than a shirt, and they could not believe the quality of the tool itself,” says Pontbriand. “All in all, they were really excited to get a Pitchfix tool.”

Now members have a useful, unique gift for the game, and an item to commemorate their membership in the White Eagles Golf League. And, hey, if they change their minds on the golf shirts, they know where to find us.

Promo know-how tip:

Get your promotional products on the green by making them relevant for golfers. ePromos offers hundreds of golf-related items—let our Brand Consultants help you find the perfect golf gift.

There’s never been a better time to give tech promos. There are officially more tech devices than people in the United States: 425 million gadgets in homes, according to the NPD Group.

People love their technology, and smart marketers are using it to their benefit. Tech promotional products aren’t just useful gifts—they’re a way to integrate your brand into customers’ lifestyles.

Think about it: We live in a digital world. People are always connected. Tech products and accessories bring real value to your customers. These are items they will actually use—not toss in the garbage or stow away in a desk drawer.

The result is increased brand exposure, and your business comes away looking modern, tech-savvy and just plain cool.

Here are 10 awesome tech promos to power up your marketing now:

1. Useful to virtually everyone, the Colorful Flip-Open Promotional Flash Memory Drive is a tech-savvy way to keep your logo visible. Pick from a multitude of memory sizes and colors.

 

Custom gloves are helping Greenpeace throw it down. Peacefully, of course. The world’s largest independent direct-action environmental organization is using green household gloves in its “Fashion Duel” campaign.

The goal? To get the fashion industry to clean up its act – eco friendly promos are a great way to do this.

Turns out, those haute couture fashions come at a price to the planet, and Greenpeace is on a mission to do something about it.

The organization created a clever direct-mail promotion: a box containing a single imprinted glove and a link to the Fashion Duel challenge, a survey that invites brands to answer 25 questions about their global supply chain—from leather supply to textile production.

The direct mailing went to 15 fashion houses including Chanel, Dolce & Gabbana, Gucci and Prada. Greenpeace evaluated the responses and ranked the brands on its Fashion Duel website.

Consumers can quickly see the couture names that are committed to greening things up – and those that didn’t score so high.

What an awesome way to use promotional products to send a message. The custom gloves are subtle but in-your-face at the same time, challenging dirty brands to clean it up. For a campaign focused on scrubbing away brands’ unclean behaviors, gloves were exactly the right choice.

Promo know-how tip:

Always include a call to action in your direct-mail promotions. Let our Brand Consultants help your business design a direct-mail campaign that’s  creative, inspiring and effective.