Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

TOP

U.S. Trade Shows: A Behind-The-Scenes Look [Infographic]


For marketers, U.S. trade shows bring some major opportunity. They’re among the most valued and used marketing strategies in the U.S., according to Statista, and they’re consistently ranked high in effectiveness.

When you want to get face-to-face with customers and prospects, and skyrocket your brand awareness, there’s nothing like jetting off to a trade show.

It’s where business happens.

Eighty-one percent of trade show attendees have purchasing authority, according to the Center for Exhibition Industry Research (CEIR), which means that four out of five attendees are potential customers.

And guess what? They want to see what your company is all about. The #1 reason for attending trade shows is to see new products. CEIR reports that this has been the top attendance draw for more than 25 years.

Let’s take a closer look at U.S. trade shows.

When are they held? What are the most popular industries for trade shows? Our infographic below details these answers. Be sure to check out our guide to custom tradeshow giveaways, too.

 

eye-opening stats about the u.s. tradeshow market


TOP

Using Promotional Products For Marketing Your Food Truck


food truck marketing ideas

Traveling kitchens, mobile canteens, grease trucks – whatever your city calls them, nothing is hotter right now in the catering business than food trucks. East to West Coast, Americans are loving getting their lunches via the quick and easily accessible truck right outside their office.

Food trucks are no longer that greasy, roach coach you pass by and wonder what type of meat they are actually serving in their sandwiches. Now, in 2014, food trucks are changing to attract new, loyal customers.

In 2011, a law passed that allowed food trucks to apply for liquor licenses. This became a huge step in the evolution of food truck dining and opened yet another door for economic growth in the food truck business.

If your food truck is serving alcohol, a great customer giveaway is a key chain bottle opener. These custom key chains can be printed with your logo or personal message for the local community to carry with them at all times. No matter where a person is going, they will need their keys, meaning your food truck advertisement will be going with them.

Whether your food truck specializes in Philly cheesesteaks, macaroons, or grits, no one will even know that unless you promote your business correctly. A recent poll stated that 23% of people surveyed follow a food truck in their area on social media. Twitter is the easiest way for you to connect with your community customers. So, if your truck is does not have an account, create one now! Then, hand out promotional products to let people know about it.

It takes a few months to build up a truly successful account so pass out promotional stickers to all your customers to help gain exposure. Print your logo on them with your Twitter address located on the bottom. These stickers can be put anywhere from cars to laptops on college campuses, giving your traveling truck maximum exposure.

You can even have Twitter contests. Use hashtags to get your business trending, give discounts to new followers or customers that share a picture of their lunch. Have fun with it! The more you enjoy promoting your business, the more enthusiastic the public will be to join in.

I’m sure food trucks remind some people of that bland hot dog cart on the sidewalk corner but, many food trucks today specialize in gourmet foods that make your mouth water by just reading the menu. Just take a look at the top 10 food trucks in New York City. They’re serving up all kinds of mouthwatering fare. Date-lime banana smoothies. Pickled mango chutney. Spicy feta dip. This is all great stuff that should be promoted.

When you’ve picked the perfect spot for the day, tweeted your followers your location, and prepped the food, the last thing to do is put your promotional pop-up poster board outside presenting the day’s menu and open for business.

Food is something that brings strangers together. It doesn’t matter what language you speak, people will connect over a great bite to eat and a fun environment. Always have music playing that will attract customers and make sure to never work without a smile. Create an atmosphere around the truck that gets people excited to come back, not only for your amazing creations, but for the unique service.


TOP

How To Use Promotional Products To Effectively Grow Your Business


grow your business with promotional products

Congratulations! You made your dream come true – you finally opened your own business reflective of what you are truly passionate about. That takes guts! No more working for “the man,” you are the (wo)man!

This means that it is your sole responsibility to invest the time in making sure your business becomes all that you imagine it to be. Take your business to the next level of achievement with the perfect promotional products.

Promotional products should be specifically personalized for your business. Do not choose to hand out custom candies if you are a dentist office. Those two things do not correlate, which means that customers or potential clients will be confused on your real business focus.

When ordering products, you must think of yourself in your customers’ shoes. Would you understand why exactly you are choosing that product to represent your business? It seems simple enough but, picking the perfect product can be difficult. But hey, we’re here to help you. Our Brand Consultants are ready whenever you are to make sure the products you are purchasing will have a positive effect on your business.

Another key aspect to keep in mind while searching for the perfect product is to make sure the product you choose will set you apart from competitors. Do not get me wrong, a pen is a great promotional product because it’s passed from person to person, purse to purse, etc.

But, is anyone you know going to run up to their friends at lunch and say: “Guess what! That local gym over there just gave me this awesome pen!!”

No. They’re not. They are going to say: “Guess what! That local gym over there just gave me these awesome zipper style custom ear buds! I cannot wait to use them next time I work out there.”

Maybe you do not own a gym but, you get the point. You need a product that will wow the receiver, get them talking about your business, and give them something they will genuinely enjoy.

At ePromos, we are passionate about our work – so much that it does not even feel like work a majority of the time. We pride ourselves in working with, not for, companies that feel the same way as we do and establish more successful businesses. When you pick the perfect promotional product you will know it! It will be relevant to your business proposition, it will be something that sets you apart from your competitors, and it will be something people get excited to use.

All of us at ePromos know that when you are passionate about your work, it doesn’t even feel like work.

 


TOP

5 Promotional Products Technology Companies Can Use For Marketing


promotional product ideas for tech companies

Think of your favorite website. Whether it is a music-sharing app or a new form of social media, you are on it at least once a day guaranteed. Over 35% of the world is active on the internet, and this number is growing quickly. With smartphones making the internet more accessible than ever, tech companies are breaking barriers and creating new products competing to push ahead of the game.

The public looks at the sites they use every day online and thinks to themselves, “Why didn’t I think of this!”

Well, truth is, it’s because tech companies are smarter than the rest of us. It’s true. One step ahead of the game as always, tech companies know what will trend and what will quickly fade into the background. So to make sure your tech business is as active in promotion as it is in breaking barriers, contact ePromos for any of our diverse technological promotional products. Getting your company name out there is just the first step in becoming the most powerful and most well-known in the field of technology. Let’s take a look at some promotional products technology companies can use to promote their brands.

 1.       Promotional Screen Cleaners

If your business specializes in apps or smartphones, there are so many great giveaways to leave a permanent mark in your valued customer’s memory of their favorite tech company. With every purchase, hand out an additional customer appreciation gift. Giveaways such as full color promotional screen cleaners are inexpensive gifts that will be greatly treasured and shared with others. Every day when people wipe off their phones, they will see your logo and be more inclined to talk about your business.

2.       Custom Cell Phone Charger With Earbuds

If your tech business is looking for a more unique giveaway, a 3-in-1 cell phone charger kit with earbuds that comes in an extremely convenient small case could be imprinted with your company logo or personal message. There is nothing worse than being on the road or at the office and knowing that your phone is about to die. This kit has a USB adapter as well as an adapter for the car that will allow you to plug your smartphone in wherever you are. On top of the two chargers, the comfortable earbuds allow complete silent to the outside world and total focus on your favorite music. Handing out these cases to valued customers shows that you appreciate their loyalty and know exactly their technology needs.

3.       5-in-1 Custom Charger Sets

Don’t you hate it when you are out with a friend and ask to borrow his or her charger only to realize you do not have the same phone? It is so inconvenient that all phones have different adapters but, one of the newest, most fun promotional products ePromos offers is the 5-in-1 custom charger set. Your customized set allows people to always have the right charging cord handy and gives opportunities for sharing with everyone. With your logo imprinted on the charging cords, anyone that gets their hands on this charging kit will know your brand for having that distinct product that came in handy in that time of need.

Maybe your company is not as focused on cell phones and is more music oriented. ePromos has the hottest products in music-sharing that are guaranteed to please.

4.       Custom Bluetooth Speakers

The key to handing out successful giveaways or prizes is that they have to be something that people actually want and will use! A mini Bluetooth speaker with your logo laser engraved on it is sure to ring satisfactory to your ears and crank up the party. Don’t underestimate the speaker by its size; this compact, metal speaker exerts a clear sound that your customers can bring anywhere.

5.       Promotional Headphones

So maybe your customers aren’t into sharing. Well that’s okay; let them enjoy their music alone. The designs of the custom Atlas headphones are so in right now. Not only will your tech company be giving customers a product that is as cool and trendy as your business but, also, a product that works beautifully. Taking their new headphones with your logo imprinted on them on planes or using them at libraries is great exposure for your business as well.

Being a tech company isn’t easy. You are up against so much steady competition to be creating the newest online trends that benefit or entertain the public. Keep doing what you’re doing, and allow ePromos to tend to your marketing needs. We know we can help take your tech company to the next level.


TOP

Top Trade Show Tips For Attendees And Exhibitors


top trade show tips

Trade shows are essential in business. Whether you are attending or exhibiting, there are a few trade show tips that can help you navigate and make them more successful. You don’t want your trade show investment to be a flop, so let’s take a look at some of the top do’s before your next event rolls around.

Tips for attending a trade show:

  • Determine why you are attending. To meet new suppliers, educate yourself on a new topic, see the latest and greatest? Once you determine the reason you’re going, how you walk the show will point back to your mission.
  • Prepare for the show and know the answers to the following questions: What are the things you need? What are things you want?
  • Attend presentations. I know it is easy to blow these off, but educating yourself on your industry and competition is key.
  • Bring plenty of business cards. You may hand them out to the exhibitors or meet a future employee walking the show.
  • Strike up conversations. You never know who you are speaking with.
  • Set appointments with the exhibitors you really want to meet with. They may not be available if you just walk by.

 

 Tips for exhibiting at a trade show:

  • Get a feel of why your audience is attending. (I’ve listed the top reasons below.)
  • Have an exciting, professional booth. Let ePromos help you.
  • Look professional in custom polo shirts or logo button-down shirts.
  • Just as I advised above, set up appointments with your top prospects and customers. Make sure to have an extra-special incentive for them at the booth. (Our technology promos have been the hottest items.)
  • Cost-effective giveaways are a must to get the casual contact to stop by. Some of our top items include: mints and gum, tote bags and drawstring bags, lip balm, car chargers, sticky notes (great for tagging your catalog!), and pens.
  • Collect data and contacts
  • Strike up conversations with everyone. Trade shows are all about face-to-face contact.
  • Follow up. You can do everything right, but not follow up on the conversations, and you have a tradeshow fail.

In a survey conducted by Skyline Exhibits and EXPO Magazine, attendees were asked why they attend trade shows, conventions, and conferences. Below are their responses.

  • See new products: 92%
  • Keep up to date on industry trends/issues: 78%
  • See many companies at one time: 75%
  • See existing suppliers: 67%
  • See specific companies or products: 67%
  • Network with colleagues and/or vendors: 65%
  • Create and/or strengthen industry relationships: 60%
  • See products in-person that were reviewed online: 57%
  • Get technical information or specifications: 52%
  • Attend seminars/workshops: 41%
  • Place orders: 25%
  • Source partners: 25%
  • Present at educational sessions: 16%
  • Because our competition attends: 14%
  • Recruit employees: 3%

Our Brand Consultants are here to talk trade shows with you. Are you unsure what promotional giveaways to choose? How many you’ll need? When to hand them out? Check out our guide to custom trade show giveaways, and then call us to get started on your trade show promos.

Do you have other tips for a successful trade show? Share them by commenting on this post.

TOP

One Surprising Perk Of Using Promotional Caps


How many promotional caps do you own? If you’re like me, you can never have too many. Let me explain.

I was sitting in a Paul Mitchell Hair Salon with my 3-year-old, trying to get his hair cut. He hates the clippers so we can never get his hair trimmed. After spending $20 on a haircut that didn’t quite get the job done, I took the boy home and gave it a shot myself.

I was doing so well … until the guard came off the clippers.

bad haircut

So here are the positives on this home hair cut:

1)      There are no family pictures anytime soon.

2)      He’s three, so he won’t remember mommy giving him a bad haircut.

3)      All things being considered, it didn’t look that bad.

4)      It will grow back quickly.

5)      There is always a cap! (It makes him look cute anyway.)

hope's son wearing hat

Oh, how I wish I had been allowed to wear a cap back in the late 1980s.

hope in the 80s

Check out our infographic that explains just how important caps can be to your marketing campaign … or your bad haircuts.

 

 

 

 

 

 

promotional headwear