Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Product Focus: Shaker Bottles


Blender Bottle 4 Styles

Health and wellness is as important as ever and when it comes to corporate promotions, drinkware is always a big hit. After all, hydration is one of the most widely recommended elements of healthy living. According to the Institute of Medicine, the adequate intake of total beverages for men is roughly 13 cups (3 liters) per day, and for women about 9 cups (2.2 liters) per day. So it’s no wonder promotional drinkware is an integral component in the list of merchandise we recommend for health and wellness promotions.

The hottest new type of promotional drinkware is the shaker bottle, which not only provides the ability to hydrate, but also ties in with the popular trend of powdered supplements for pre-workout, post-workout and general meal replacement. We believe this trend adding powder to water will stay popular for many years, making shaker bottles a good investment choice for your advertising or promotional dollars.

Whether the recipient is an avid fitness lover or a newbie, either can appreciate being given a quality shaker bottle and newbies might even be motivated to workout by having a new cool bottle.

First Off, What is a Shaker Bottle and What are their Key Features? 

There are many types of shaker bottles with different features and functions, but generally a shaker bottle is a non-electric cup or bottle with an internal mixing mechanism that simply works by – you guessed it, shaking. Features include, screw on lids, different types of drinking spouts, the mixing system itself, and optional measuring guides, flavor infusion, and dry powder storage.

Some shaker bottles have floating components like a mixer ball or whisk. Others, like the Cyclone, have keep their mixing mechanism stationary. When you shake, the friction does the blending, and since many of these powders do not fully dissolve having the ability to remix with a few shakes is a great benefit over electric machines.

Size also matters. Bottles range from about 12 ounces to as large as 28 ounces depending on your needs. There are also a variety of shapes, sizes, colors, and functions as well, so finding the perfect bottle to fit your active lifestyle is a painless process.

How do you use the shaker bottle?

Shaker bottles are pretty easy to use: open them up pour in your liquid (typically water), use the optional measuring scale often molded into the bottle. Add your powder, screw the lid back on tight, and shake. Re-shake as necessary.

Make sure to clean your shaker bottle

We’ve heard from some of our customers about the importance of cleaning these bottles well. Most are at least top rack dishwasher safe, otherwise some soap, hot water and a kitchen brush should do the trick. Store with the lid open or at least the drinking spout to avoid odors.

Why do people drink protein shakes?

People drink protein shakes for various reasons, some of the most common being to build muscle and burn fat. Others drink shakes to support a healthier lifestyle and to maintain weight. Most athletes drink protein shakes after their workout sessions as nutritional supplements to give their bodies additional energy and reduce recovery time. In the fast paced world we live in, people are constantly searching for a healthy solution to a quick meal! Whether you’re on the drive to work, the gym, home, or picking the kids up from school — the convenience of a shake is becoming the ideal healthy solution, often more filling and nutritious than periodic snacking on fast food.

How do organizations use shaker bottles to promote your brand?

It’s no surprise that the implementation of wellness programs continues to rapidly grow across our nation. These programs are often at the corporate level for their employees, by government organizations, by gyms, and fitness companies. If you are in the healthcare, wellness, fitness field these bottles are a no brainer choice if you haven’t used them previously.

Here are some statistics to support your decision to promote wellness. In a report posted by The Institute for HealthCare Consumerism, companies who have successfully executed wellness programs have significant costs reductions and financial gains which include 28% reduction in sick days and 26% reduction in healthcare costs. It is important to offer programs and events to promote healthy living and healthy lifestyles such as eating properly, exercising, and getting enough sleep.

Promoting healthy living is welcomed by all and a great caring concept to attach to your brand even if your business is not directly related to wellness. Shaker bottles are also great items to giveaway at different events, conferences and trade shows. Because the shaker bottles and wellness overall, is so popular, there is a good chance the user will hold onto this product with your custom logo printed on it. Some will make it a habit.

Enough already! Show me some Shaker Bottles!

Check out some of our most popular models below:

Shaker Bottle w/ Measurements:

This shaker bottle is perfect for the gym and workout enthusiast. It contacts a large 20 oz. bottle with a removable plastic lid and a tethered flip top for drinking. There is a removable plastic propeller that helps with the mixing process by preventing powder build up. The measurements are listed on the outside of the bottle making the prep a no brainer.

12 oz. Shaker Bottle with Measurements

Shaker Bottle w/ Citrus Juicer:

This is a shaker bottle with a slight twist. This bottle includes the bottle, lid with drinking spout as well as a removable juicer which allows you to add more flavor to your shake. The mixer ball is also included inside the bottle. This shaker is great when you want to add a little fresh variety to your shakes or smoothies.

Shaker Bottle with Citrus Juicer Compartment

Blender Bottle:

The Blender Bottle the world’s best-selling brand name Shaker Cup. This classic bottle is what many model their shaker bottles off of and it includes: a drinking spout, domed lid, white flip cap and the patented BlenderBall wire whisk. The BlenderBall, which is located inside, whips around as you shake, mixing up thick protein or add in’s. It is even strong enough to mix up peanut butter and yogurt! The wide opening on the Blender Bottle make it easy to pour liquid into the bottle as well as makes for easy clean up!

Blender Bottle

Cyclone Cup:

The Cyclone Cup is another brand name shaker bottle with a really impressive appearance. The construction quality and material are clearly superior to most of the basic bottles. This bottle fully disassembles for easy cleaning and features the Cyclone mixing technology that moves against the flow of ingredients for easier and smoother mixing. This “Cyclone” is built in and doesn’t float around inside the bottle. Even better…there is a screw-in bottom compartment which you can store your protein powder or meal replacements right up until you are ready to mix! We also sell the Contigo brand shaker bottle – click here for Contigo.

Cyclone Brand Shaker BottleCyclone Bottle Blow Out

 

 

Shaker bottles can add an element of fun and convenience to your customer’s life. They are such a desirable item with a high perceived value making them a long lasting promo pick!

If you are looking for other drinkware options that help promote wellness check out our infuser water bottles! These bottles remove the hassle of buying expensive flavor waters that are high in sugars. All you have to do is insert fruit or veggies into the infuser and add water. Forget about boring water, now you can enjoy staying hydrated! See our entire collection of Shaker Bottles & Infuser Water Bottles here!

 

 


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Rand Paul leading the race so far in cool political merchandise


Wow. We at ePromos have always known that promotional merchandise can provide personality and texture to a brand. It seems that the people behind the Rand Paul for President campaign get it too. Politics are serious marketing, complete with brand messages and slogan, that rival level of expertise you find at top businesses. When you think about it, the Presidency is the biggest business of all, think House of Cards.

On the Rand Paul site, in addition the requisite fund raising/donation system, you’ll find a great promotional merchandise store with all the staple political items including t-shirts, car signs, and lawn signs. What you might not have expected was the “Hillary” section, or rather an “anti-Hillary” section. This section includes items that essentially make fun of Hillary Clinton, including a deleted hard drive, an eye chart stating that hindsight is 20/20 and a catchy phrase “Liberty not Hillary” bumper stickers. The Rand Paul campaign is coming out swinging with this anti-Hillary merchandise and his campaign message comes through loud and clear message – “Stand with Rand and Defeat the Washington Machine”.

Political merchandise is fun and works well for the diehards. To get the products sold, the site even tells you “Political fashion is boring. Rand fashion is cool. Make a statement.”

Top Rand Paul Political Campaign Promotional Items

Promotional Rand Paul Beanie for the coolest supporters

randstore_1024_skullcap_black

 

Real Rand Paul Ray Ban’s just like Rand wears

rand_1024_raybans

 

Rand Paul Beats Skin

rand_beatsseta_1

 

We certainly hope Rand won’t be a political flip flopper, but there are always Rand Paul Flip Flop Sandals.rand_1024flipflopistandwithrand

 

Visit the Rand Paul store at: https://store.randpaul.com/index.php/

Let’s see how well the other candidates play the political promo game.


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Custom Power Banks: What You Need To Know


what to know about custom power banks

Custom power banks are everywhere – and for good reason. Smartphones, tablets, and other tech devices have become so important in our lives that people would rather have their tech gadgets than sex, alcohol, or caffeine.

Yes, it appears that technology trumps even the most primal of human activities and indulgences.

But what happens when these beloved tech items run out of power? Does everybody’s head explode?

No. Although it feels that way if your phone powers off and there’s not an outlet in sight. People either have to find a plug and recharge their device, or, if they’re smart, they have a power bank, an external battery pack that charges anywhere, anytime.

If you really want to win over your customers, custom power banks are the way to go. They’re fully customizable, they work with all kinds of phones, tablets, and other devices, and, most importantly when it comes to promotional gifts, they’re incredibly useful. Everybody needs power.

You should always give your customers something they can actually use – not something they’ll stuff into a drawer or closet to be forgotten. When your gift gets used, your logo gets seen. You know what that means – your company gets repeat exposure and stays at the forefront of customers’ minds.

Want to learn more about one of the most popular promotional technology gifts on the market? Read on to get answers to some of the biggest questions about power banks.

How do power banks work?

A portable power bank is an external battery in a sealed case with a specially designed circuit to control power flow. It has a USB cable which allows users to charge via a power source like a laptop. This electrical energy is then stored in the power bank for use when a phone or other tech device is running low on power.

Power banks are convenient to transport, too – they’re small enough to tuck into a pocket, purse, or backpack.

What’s mAh?

mAh stands for milli-ampere hour. It’s a measurement of how much energy a battery can store. The higher the mAh, the longer the power bank will be able to charge a device.

So, for example, a phone with a 1500 mAh battery can be fully charged once by a 1500 mAh power bank. A 5600 mAh battery gives 2-3.5 full charges to a phone and will charge an iPad about 40%.

Do power banks work with all phones?

Yes. Since power banks don’t have software, you don’t need to worry about platform compatibility. They’ll work with iPhones or Androids. And they’re not just for use exclusively with phones. If a tech device can be charged by a USB – think tablets, GPS systems, GoPros, portable speakers, and other items – it’ll work with a power bank.

How long does it take a power bank to charge a device?

Most power banks charge phones and other tech items at the same rate as a wall charger. So instead of being tethered to a wall outlet, users can resume their day while their phone charges.

How can I use power banks in my marketing efforts?

Custom-printed power banks are perfect for giving out at tech events, conferences, tradeshows, and more. Or, combine them with other tech items for a combo gift.

There’s really no limit to the applications for using power banks in a promotion. This is one of those promotional products that appeals to multiple demographics. Take a look at some promotional power banks here. You can even live chat with one of ePromos’ Brand Consultants for expert guidance.

In Summary

Power banks solve one of the biggest issues of modern-day living: the need for power for all of our various tech gadgets. Whether your customers are getting on a plane, working outdoors, or heading to the beach, they’ll never have to sweat it when they get that dreaded 10% battery warning on their phones.

They just slide the convenient power bank (that they got from your business) into their pocket or purse, and they’re all set with a dependable source of back-up power. And since the power bank is customized with your logo, your brand gets a boost each time it’s used.

Is there something in particular you want to know about custom power banks? Ask us! Leave your question below. 

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See 30+ Hot, New Promotional Products For 2015 [Slideshare]


The ePromos team handpicked some of the hottest promotional products of the year, and we compiled them into this Slideshare for easy viewing. Scroll through for some creative ideas to amp up your marketing this year.


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The Top Promotional Products Trends Of 2015


the biggest promotional products trends

If you’ve been wondering about the year’s top promotional products trends, allow us to fill you in. The ePromos team has just returned from the promo industry’s leading tradeshows: The PPAI Expo and the ASI Show.

It’s at these shows where new products are revealed and trends are uncovered. We’ve given you a first look at some of the year’s hottest new promotional products, and now we want to share some of the overarching trends in custom logo merchandise.

Read on to see some of the standout trends that will shape promotional marketing in 2015.

It’s all about the retail details

The biggest trend at both shows? Promotional products with a retail look and feel. Everybody had that retail appeal – from the products themselves to the packaging. It’s clear that in 2015, promotional products will look like they’ve just been plucked from a store shelf.

We saw popular retail brands everywhere, and when we didn’t see the real deal, we saw retail lookalikes. If marketers don’t want to spring for the brand name (or if it’s not in their budget), they can easily give items with that familiar brand-name look, but for a fraction of the cost.

A great example is the line of bright and modern office supplies designed after the super-hot brand, Poppin. You get that same look and feel, but for much less.

custom office accessories

Retail-type packaging will also dominate this year. Don’t even think about generic, standard-issue packaging. 2015 is all about doing something unique and custom.

battery custom charger

Juicebox custom charger

Overall, if you want to latch on to the biggest promotional marketing trend of the year, think retail.

Selfie sticks

Say cheese: 2014 was the year of the selfie, and the trend will no doubt continue in 2015. What does one need to take the perfect selfie? Naturally, a selfie stick.

We saw different versions of the selfie stick all over the shows – in new product pavilions and on the streets of Las Vegas in the hands of consumers. We even received a couple of selfie sticks as gifts during a supplier luncheon.

Selfie sticks are having a major moment in pop culture. “Selfie” was named Oxford Dictionary’s word of the year in 2013, and the term “selfie” was mentioned more than 92 million times on Twitter last year – a 500% increase from 2013, according to Twitter.

Add your logo, and the selfie stick is a phenomenal promotional item for corporate events, holiday parties, company picnics, parties, weddings, and the like. Here’s where to get your hands on custom selfie sticks.

custom selfie stick

Health and wellness items

Another pervasive trend at the shows? Items designed for people’s health and wellbeing. We’re talking everything from essential oils to shaker bottles, fruit infusers, smoothie bottles, and stackable protein powder/snack holders.

This is the year to promote health and wellness, and marketers have an abundance of creative ways to do it. Click here to shop for custom drinkware to kick off your next health promo.

custom shaker bottles

custom essential oils

custom shaker bottle

Pattern accents

Promotional bags get some punchy accents for 2015. We came across dozens of bags – from totes to backpacks – that featured gussied-up gussets. We saw stripes, chevron, and lots of bold, eye-catching designs.

While the front and back of a bag typically get all the glory (that’s the best placement for a logo and message), 2015 is all about making a statement on the side with cool pattern accents. Here’s where to get promotional bags customized for your campaigns.

custom tote

 

Diamond-cut drinkware

If you want to take your promotional drinkware to the next level, check out diamond-cut drinkware. This is the standout promotional drinkware trend for 2015, surging ahead of past favorites like Southern-style and skinny drinkware. This trend lends a high-end feel to drinkware, so opt for it if you want to give your customers something special and new.

custom tumblers

custom tumbler

Dye-sublimated socks

This is the year to focus on the feet. Dye-sub socks are the in new thing for 2015. We saw at least five dye-sublimated sock vendors at the shows – three of them featured in the new product pavilion.

So, why dye-sub? What’s so great about this decoration process? Put simply: The detail. You get incredibly fine-tuned, intricate detail with a dye-sublimation process than with embroidery or woven-in.

Here’s a quick primer on how dye-sublimation works. Through this process, an image (such as your logo) is applied using sublimation ink, heat, and pressure. The ink converts from a solid to a gas without becoming a liquid, much like dry ice. The result is a crisp, incredibly sharp image. If you have a very detailed logo, dye-sub is a great process. Opt for dye-sub custom socks, and you have a perfectly on-trend promo.

custom socks

Kits and sets

Another big trend for 2015 is giving multiple promos in one. Giving a custom kit or set is a great way to kick a promo up a notch. Why? Because you’re giving recipients more than they expected. Going this route also gives your promo a retail look and feel that we mentioned is so popular this year. Here’s where to shop for custom kits and sets of all kinds.

cell phone accessory kit

custom set

 

Custom shape towels

The newest twist on towels? Custom shapes. Think anything from baseball jerseys to soccer balls. Custom-shaped towels generated some serious buzz at the shows – as they should. When people are expecting standard-issue towels, your brand immediately stands out with towels in unique shapes.

They’re perfect for sports teams, corporate events, company picnics, and more. Spring Break and summer are just around the corner, so now’s a great time to explore the newest trend in custom towels.

custom rally towel

custom soccer towel

 

Camo – and camo mixed with neon

Everybody was talking about camo last year, and guess what? It’s still a major trend in 2015. But this year, expect to see it combined with neon – another hot trend that’s back again. An increasing number of suppliers are realizing that camo is popular with the female demographic, and as a result, we’re seeing lots of exciting camo products targeted to women. Think form-fitting tees and trendy totes.

The bottom line: In 2015, camo is coolest with neon accents. Here’s where to get custom camo gear for your brand.

custom camo jacket

camo promotional tumbler

Oversized print decoration

Here’s another great retail trend that’ll be big in promotional marketing this year: apparel with king-size customization. We saw t-shirts following this trend all over the show floor, and also in retail shops all over Las Vegas. Take a look around the shops in your part of the country and you’ll see what we’re talking about.

The apparel trend for 2015 is all about huge prints, which is great when you want to make a big, bold statement. But, we know a huge, gargantuan logo or message isn’t always the best choice. Take a look at this SlideShare for more information on how to get the sizing of a logo right.

custom apparel

Faux leather accents

Expect faux leather to be popping up everywhere on promotional products this year. We saw it on everything from caps to speakers and mugs. The great thing about faux leather is that it looks incredibly high-end, but the cost makes it well within most marketers’ reach. Browse around some promos with faux leather accents.

coffee mug with faux leather

 

Creative phone chargers

With all the buzz around Apple products, suppliers are coming up with new ways to serve the promotional products market in this high-demand category. At the shows, we saw all kinds of fun, different colors in lieu of ordinary chargers.

If you’ve never given phone adapters (or other tech promos), there’s a big upside: People will always have a need for them. This means your brand gets seen day in and day out. Here’s where to shop for all technology and phone-related promos.

custom wall chargers

A new spin on classic

Expect to see fresh, interesting twists on classic products this year. One example is custom bottled water. We saw several unique bottled water companies at the shows. They put a modern spin on their products by incorporating colored tops and patterned bottles.

Bottled water is nothing new, but it looks refreshingly different and eye-catching with these new twists. Explore custom bottled water for your brand. It’s great to hand out at tradeshows, marathons, concerts, outdoor events, and more.

logo bottled water

promotional bottled water

So, there you have it. A look at the biggest promotional trends for 2015. Above all, remember to think retail. People want (and will keep and use) items that they’d buy themselves.

Ready to get started building your brand? Give us a call.

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A Shout-Out To The Winners Of ePromos’ 2015 Top Supplier Awards


It’s always fun going to The PPAI Expo, the promo industry’s largest and longest-running tradeshow. Our team was there in Las Vegas last week, scoping out all the hottest promo items for 2015, uncovering new trends, and keeping our finger on the pulse of all that’s new.

But that’s not all we were up to.

We were also there to give some major kudos to some of our supplier partners. We were there to bestow our annual Top Supplier Awards.

These awards showcase the very best in supplier partnerships. The companies and individuals who we honored this year are the ones who stood out from the pack and went above and beyond the call of duty.

Congrats are in order for:

  • Jane Rice: Inside Rep of the Year
  • Michelle Newhouse Weiss: Outside Rep of the Year
  • SnugZ: Supplier of the Year
  • PCNA: Elite Supplier of the Year

“The winners of our Top Supplier Awards demonstrated excellence and creativity time and again,” says Hope Binegar, ePromos’ Senior Supplier Relations Manager. “They created amazing products, they helped educate our staff on product benefits, and if we wanted to create something unique for our clients, they were there to discuss innovative options. These suppliers were true partners to the ePromos team.”

To our 2015 winners: Thank you for all your support. Let’s make it another great year.

Top Supplier Award

Hope Binegar (center) presents the Top Supplier Award to SnugZ.

 

Top Supplier Awards

PCNA receives the Elite Supplier of the Year award from Hope Binegar (left).

Check out our press release for more information on the Top Supplier Awards.