Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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10 Unique Promotional Gifts Under $1


With the holidays fast approaching, there are so many options of distributing promotional products to spread some holiday cheer and show appreciation to your customers and employees. These holiday hand-outs are the perfect way to say thank you.

And here’s the really great part – they won’t bust your budget. Seriously. You can select from all kinds of promotional products that are under a buck. How’s that for budget-friendly?

Check out these 10 unique promotional gifts under $1:

1. Individually Wrapped Chocolate Chip Promo Cookies

custom cookies

“If you give a customer a cookie …” they will definitely ask for another. They will also remember your company for being so sweet. People love receiving edible gifts, and they will feel more positively about your business because of the gesture.

2. Translucent Stress Ball Promo Pen

promotional pens

It can be a stressful time of year. Eliminate the stress for your customers while they make their shopping lists with this unique comfort grip pen.  A useful promo gift with a stress ball top will help keep them calm.

3. Wedge Custom Earbud Wrap

custom earbud wrap

Keep earbuds organized and tangle-free. Easily slips into pockets and bags. This earbud wrap eliminates the frustration of the cord getting tied up in other belongings. A great gift for the tech-savvy customer or employee.

4. Instant Promotional Hot Chocolate

promotional hot chocolate

Warm the heart and soul this holiday season with a cup of hot chocolate, the perfect pick me up! Your customers will be reminded of you as they reach for this tasty treat.  For extra promotion, add a bag of hot chocolate to a custom mug.

5. Well-Rounded Promotional Lip Balm

promotional lip balm

Keep lips protected during the harsh winter months. This well-rounded lip balm compares to the eos brand lip balm but at a fraction of the cost! A high-perceived value that recipients are sure to enjoy.

6. Season’s Greetings Promotional Crayons – Four Pack

promotional crayons

Add a pop of color to your promo this year.  A unique and fun item for child safety programs, family restaurants, and education programs.

7.  Star Acrylic Promotional Massager

promotional massagers

Treat your staff to a little rest and relaxation. They have worked hard all year, show them your appreciation with a gift that helps them unwind.

8. Promotional Coffee Sleeve

custom coffee sleeve

Keep warm this winter with hot tea, coffee and cocoa. This sleeve protects the hand from hot liquids by easily slipping over paper or plastic cups.  A coffee sleeve makes for a fun and useful gift for your employees. These can also be a great giveaway as a thank-you to customers. Let your brand be carried anywhere they go.

9. Slice ‘N Serve-It Dessert Promotional Server

custom dessert server

Gifts for the home are useful items that put your logo in front of many people.  Your customers will be able to serve up some sweet treats for their guests while displaying your company name.

10. Happy New Year Logo Greeting Card & Magnetic Calendar

logo greeting card magnet

Gear up for the new year with this two-in-one promo. Wish everyone a “Happy New Year” with this greeting card and custom calendar magnet for 2015.

Get creative with your holiday gifts this year without breaking the bank. Customers and employees will feel appreciated and have a reminder of your company at the same time.

Tell us: What are some unique gifts you’ve used to get your brand out there?

 


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3 Quick Tips For The Perfect Selfie (And How To Score A Free Selfie Stick!)


custom selfie stick

It can be a real struggle taking a great selfie. How do you get the angle just right? And how do you look great while stretching your arm out to snap that awesome pic?

Easy. You grab a selfie stick.

If you haven’t heard about selfie sticks, they’re extendable monopods that hold smartphones and lightweight cameras. Just attach your photo-taking device, jut it out in front of you (they extend from 11 inches to 3.5 feet in length), and press the button on the handle to snap the photo at the ideal moment.

It’s also great for recording videos – just start the recording manually. You can extend the monopole and capture excellent video above the crowd. Click here to see how easy it is to use.

Check out ePromos’ selfie sticks. They fit all popular phones and connect to Bluetooth (Android 3.0 and iOS4 or later). Your logo gets seen with every snap of a selfie thanks to a full-color custom label.

Don’t want to use it with a smartphone?  Remove the smartphone holder and attach any lightweight point-and-shoot camera to its ¼-inch tripod screw.

You can get one of these selfie sticks for free. ePromos is including a free selfie stick in orders over $750. If you’re already thinking about ordering some promos, here’s your chance at a great freebie that’s everybody’s favorite new smartphone accessory.

It’s All About The Selfie

Selfie sticks are having a major moment right now. That’s because we’re living in the age of the selfie. Selfies have become such a cultural phenomenon that Oxford officially named “selfie” the word of the year in 2013.

The PEW Research Center reports that 91% of teenagers have taken a selfie. Among people age 18-24, selfies account for 30% of all the photos they take.

So, why all the selfies? Are we really that obsessed with ourselves?

Sort of.

The fact is that we’re hardwired to feel noticed and appreciated. We want to be recognized by others, and oftentimes, getting a few likes on the selfies we post on Instagram or Facebook is just the thing to fill this basic human need.

With so much riding on snapping the perfect selfie, it’s no wonder people love selfie sticks. They really do help users get the perfect shot.

Selfies simply turn out better when the camera is farther away from the body. Users can get more background in the shot and squeeze more friends into the photo.

And as long as the selfie stick isn’t a part of the picture, nobody has to know that it was a selfie at all. For all their Instagram followers know, a friend actually snapped that photo.

Even with the convenience of the selfie stick, taking the perfect selfie is an art. Here are three simple tips to make your next one as glorious as it can be:

1. Use Natural Light

When taking a selfie, don’t use your phone’s built-in flash. It’s too harsh. It’s also distracting. Instead, snap your selfies outside or near a window to make use of all that gorgeous natural light.

2. Know Your Good (And Bad) Angles

Say your bangs look amazing when you’re gazing off to the left. Or your smile is most dazzling when you tilt your head just so. When you’re your own photographer, it’s easy to play up on your good points. You can also follow A-listers’ rules for great photographs: stick your neck out a little to get rid of any double-chin issues, and tilt your face down a little to appear instantly slimmer.

3. Do Some Staging

People won’t just be looking at your face – they’ll also see what’s around you. Not every setting is ideal for snapping a selfie. Bathrooms, messy kitchens, boring parking lots. These aren’t the best locations for a selfie. Try to find an interesting background. This makes the photo instantly more appealing.

If you want to take your selfies to the next level, grab a selfie stick and follow the three tips we listed above. You’ll be on your way to more likes in no time.

And from a marketing standpoint, the selfie stick is the trendiest new way to promote your brand. It gets your logo in front of selfie snappers in an undeniably cool (and useful) way. Who knows if the monopod will be a long-term trend. But for now, ePromos is going to have some fun and take some selfies! Join the fun and get yours here.

selfie stick

Cheese! See how easy it is to use?

 

Show us your selfies! Post your selfie to our Facebook page and we’ll send you a special prize.


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U.S. Trade Shows: A Behind-The-Scenes Look [Infographic]


For marketers, U.S. trade shows bring some major opportunity. They’re among the most valued and used marketing strategies in the U.S., according to Statista, and they’re consistently ranked high in effectiveness.

When you want to get face-to-face with customers and prospects, and skyrocket your brand awareness, there’s nothing like jetting off to a trade show.

It’s where business happens.

Eighty-one percent of trade show attendees have purchasing authority, according to the Center for Exhibition Industry Research (CEIR), which means that four out of five attendees are potential customers.

And guess what? They want to see what your company is all about. The #1 reason for attending trade shows is to see new products. CEIR reports that this has been the top attendance draw for more than 25 years.

Let’s take a closer look at U.S. trade shows.

When are they held? What are the most popular industries for trade shows? Our infographic below details these answers. Be sure to check out our guide to custom tradeshow giveaways, too.

 

eye-opening stats about the u.s. tradeshow market


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Using Promotional Products For Marketing Your Food Truck


food truck marketing ideas

Traveling kitchens, mobile canteens, grease trucks – whatever your city calls them, nothing is hotter right now in the catering business than food trucks. East to West Coast, Americans are loving getting their lunches via the quick and easily accessible truck right outside their office.

Food trucks are no longer that greasy, roach coach you pass by and wonder what type of meat they are actually serving in their sandwiches. Now, in 2014, food trucks are changing to attract new, loyal customers.

In 2011, a law passed that allowed food trucks to apply for liquor licenses. This became a huge step in the evolution of food truck dining and opened yet another door for economic growth in the food truck business.

If your food truck is serving alcohol, a great customer giveaway is a key chain bottle opener. These custom key chains can be printed with your logo or personal message for the local community to carry with them at all times. No matter where a person is going, they will need their keys, meaning your food truck advertisement will be going with them.

Whether your food truck specializes in Philly cheesesteaks, macaroons, or grits, no one will even know that unless you promote your business correctly. A recent poll stated that 23% of people surveyed follow a food truck in their area on social media. Twitter is the easiest way for you to connect with your community customers. So, if your truck is does not have an account, create one now! Then, hand out promotional products to let people know about it.

It takes a few months to build up a truly successful account so pass out promotional stickers to all your customers to help gain exposure. Print your logo on them with your Twitter address located on the bottom. These stickers can be put anywhere from cars to laptops on college campuses, giving your traveling truck maximum exposure.

You can even have Twitter contests. Use hashtags to get your business trending, give discounts to new followers or customers that share a picture of their lunch. Have fun with it! The more you enjoy promoting your business, the more enthusiastic the public will be to join in.

I’m sure food trucks remind some people of that bland hot dog cart on the sidewalk corner but, many food trucks today specialize in gourmet foods that make your mouth water by just reading the menu. Just take a look at the top 10 food trucks in New York City. They’re serving up all kinds of mouthwatering fare. Date-lime banana smoothies. Pickled mango chutney. Spicy feta dip. This is all great stuff that should be promoted.

When you’ve picked the perfect spot for the day, tweeted your followers your location, and prepped the food, the last thing to do is put your promotional pop-up poster board outside presenting the day’s menu and open for business.

Food is something that brings strangers together. It doesn’t matter what language you speak, people will connect over a great bite to eat and a fun environment. Always have music playing that will attract customers and make sure to never work without a smile. Create an atmosphere around the truck that gets people excited to come back, not only for your amazing creations, but for the unique service.


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How To Use Promotional Products To Effectively Grow Your Business


grow your business with promotional products

Congratulations! You made your dream come true – you finally opened your own business reflective of what you are truly passionate about. That takes guts! No more working for “the man,” you are the (wo)man!

This means that it is your sole responsibility to invest the time in making sure your business becomes all that you imagine it to be. Take your business to the next level of achievement with the perfect promotional products.

Promotional products should be specifically personalized for your business. Do not choose to hand out custom candies if you are a dentist office. Those two things do not correlate, which means that customers or potential clients will be confused on your real business focus.

When ordering products, you must think of yourself in your customers’ shoes. Would you understand why exactly you are choosing that product to represent your business? It seems simple enough but, picking the perfect product can be difficult. But hey, we’re here to help you. Our Brand Consultants are ready whenever you are to make sure the products you are purchasing will have a positive effect on your business.

Another key aspect to keep in mind while searching for the perfect product is to make sure the product you choose will set you apart from competitors. Do not get me wrong, a pen is a great promotional product because it’s passed from person to person, purse to purse, etc.

But, is anyone you know going to run up to their friends at lunch and say: “Guess what! That local gym over there just gave me this awesome pen!!”

No. They’re not. They are going to say: “Guess what! That local gym over there just gave me these awesome zipper style custom ear buds! I cannot wait to use them next time I work out there.”

Maybe you do not own a gym but, you get the point. You need a product that will wow the receiver, get them talking about your business, and give them something they will genuinely enjoy.

At ePromos, we are passionate about our work – so much that it does not even feel like work a majority of the time. We pride ourselves in working with, not for, companies that feel the same way as we do and establish more successful businesses. When you pick the perfect promotional product you will know it! It will be relevant to your business proposition, it will be something that sets you apart from your competitors, and it will be something people get excited to use.

All of us at ePromos know that when you are passionate about your work, it doesn’t even feel like work.

 


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5 Promotional Products Technology Companies Can Use For Marketing


promotional product ideas for tech companies

Think of your favorite website. Whether it is a music-sharing app or a new form of social media, you are on it at least once a day guaranteed. Over 35% of the world is active on the internet, and this number is growing quickly. With smartphones making the internet more accessible than ever, tech companies are breaking barriers and creating new products competing to push ahead of the game.

The public looks at the sites they use every day online and thinks to themselves, “Why didn’t I think of this!”

Well, truth is, it’s because tech companies are smarter than the rest of us. It’s true. One step ahead of the game as always, tech companies know what will trend and what will quickly fade into the background. So to make sure your tech business is as active in promotion as it is in breaking barriers, contact ePromos for any of our diverse technological promotional products. Getting your company name out there is just the first step in becoming the most powerful and most well-known in the field of technology. Let’s take a look at some promotional products technology companies can use to promote their brands.

 1.       Promotional Screen Cleaners

If your business specializes in apps or smartphones, there are so many great giveaways to leave a permanent mark in your valued customer’s memory of their favorite tech company. With every purchase, hand out an additional customer appreciation gift. Giveaways such as full color promotional screen cleaners are inexpensive gifts that will be greatly treasured and shared with others. Every day when people wipe off their phones, they will see your logo and be more inclined to talk about your business.

2.       Custom Cell Phone Charger With Earbuds

If your tech business is looking for a more unique giveaway, a 3-in-1 cell phone charger kit with earbuds that comes in an extremely convenient small case could be imprinted with your company logo or personal message. There is nothing worse than being on the road or at the office and knowing that your phone is about to die. This kit has a USB adapter as well as an adapter for the car that will allow you to plug your smartphone in wherever you are. On top of the two chargers, the comfortable earbuds allow complete silent to the outside world and total focus on your favorite music. Handing out these cases to valued customers shows that you appreciate their loyalty and know exactly their technology needs.

3.       5-in-1 Custom Charger Sets

Don’t you hate it when you are out with a friend and ask to borrow his or her charger only to realize you do not have the same phone? It is so inconvenient that all phones have different adapters but, one of the newest, most fun promotional products ePromos offers is the 5-in-1 custom charger set. Your customized set allows people to always have the right charging cord handy and gives opportunities for sharing with everyone. With your logo imprinted on the charging cords, anyone that gets their hands on this charging kit will know your brand for having that distinct product that came in handy in that time of need.

Maybe your company is not as focused on cell phones and is more music oriented. ePromos has the hottest products in music-sharing that are guaranteed to please.

4.       Custom Bluetooth Speakers

The key to handing out successful giveaways or prizes is that they have to be something that people actually want and will use! A mini Bluetooth speaker with your logo laser engraved on it is sure to ring satisfactory to your ears and crank up the party. Don’t underestimate the speaker by its size; this compact, metal speaker exerts a clear sound that your customers can bring anywhere.

5.       Promotional Headphones

So maybe your customers aren’t into sharing. Well that’s okay; let them enjoy their music alone. The designs of the custom Atlas headphones are so in right now. Not only will your tech company be giving customers a product that is as cool and trendy as your business but, also, a product that works beautifully. Taking their new headphones with your logo imprinted on them on planes or using them at libraries is great exposure for your business as well.

Being a tech company isn’t easy. You are up against so much steady competition to be creating the newest online trends that benefit or entertain the public. Keep doing what you’re doing, and allow ePromos to tend to your marketing needs. We know we can help take your tech company to the next level.