Yahoo! Schwagstravaganza
Yahoo! may be done as a search engine if their deal to have Microsoft provide their search results goes as planned. They may also be sad that their advertising campaign based around Yahoo! being all about "you" is not as popular as the one HTC just started with the exact same theme. Still, they've got some great promos, like this corporate colors gum:
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Posted by mark at 9:50 AM. Permalink: Yahoo! Schwagstravaganza
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Vintage Promo Favorites
You can still get promotional cameras, but not like this. Happy times indeed when Coke and Kodak put this together. One interesting note: this seems to predate the "have a Coke and a smile" campaign, which would have been a perfect match for this product.
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Posted by mark at 9:54 AM. Permalink: Vintage Promo Favorites
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This Packaging Goes to Eleven
For those about to shell out for this AC/DC box set, I salute you. I guess it is important to go all out on the packaging when you are trying to convince people to buy a box set of a band that really only has one song. To be clear, it is one glorious, rocking song, but it is still basically just one song.
Posted by mark at 1:13 PM. Permalink: This Packaging Goes to Eleven
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Flyvertising
Flyvertising had to happen. There is literally no way we could have existed any longer as a society without coming up with the idea of hanging tiny banners behind flies to promote stuff. After all, we've already had miniature RC planes flying around with miniature banners, and we've already put logos on insects. So, it was inevitable that two major promotional trends to come together like that at the Frankfurt Book Fair. (via AdLand)
Posted by mark at 3:29 PM. Permalink: Flyvertising
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Flake-vertising
Perhaps there has been widespread counterfeiting of Kellogg's Corn Flakes. After all, how would we even know? Well, now you would know because corn fakes would not be laser etched with the Kellogg's logo. It seems like a crazy idea, but we've actually already done this with nuts, eggs, sausage and bologna. Basically, it was only a matter of time. Imprinting the milk should be tricky, though. (Hat tip to Dave.)
Posted by mark at 11:12 AM. Permalink: Flake-vertising
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Windows Whopper: Why?!?!?!
| So everyone knows that Microsoft Windows Vista was a flop. Too bloated to run on some hardware, Microsoft ended up caving to popular demand and letting people reinstall their older operating sytem (XP) rather than have to use Vista. So, they spent some time pulling together Windows 7, a leaner OS that should be able to run well on inexpensive netbooks and other low-powered computers. And what says lean operating system like A WHOPPER WITH SEVEN PATTIES? I'm not sure, but that's what they're doing in Japan to promote the launch. Of course, if you think that makes absolutely no sense, check out the commercial they did to try to convince people to host Windows 7 launch parties in the US. Good luck with that, guys! |  |
Posted by mark at 10:50 AM. Permalink: Windows Whopper: Why?!?!?!
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A Cue from Guinness
Once again we have a promotional product that approaches perfection in being appropriate for the brand. In this case, we have pool cue tips that are designed to look like frothy pints of Guinness. I find it hard to imagine that anyone could play a game with these and then order anything else.
Posted by mark at 2:20 PM. Permalink: A Cue from Guinness
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Red Bull Cola Launch Promo
Here's a lavish promo created for the launch of Red Bull Cola. Inside the custom bag is a custom box and inside the box are samples of the various natural flavors that contribute to the taste of Red Bull Cola. At the center is a sample of the cola itself. Overall a stunning promotional piece to show that the product isn't just an energy drink, but also a great-tasting drink. (via The Dieline)
Posted by mark at 11:22 AM. Permalink: Red Bull Cola Launch Promo
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Giant Promotional Rubik's Cube?
Or tiny storm troopers?
Posted by mark at 10:34 AM. Permalink: Giant Promotional Rubik's Cube?
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Life Saving Vehicle
My friend Dave was kind enough to forward me a link to this amazing vehicle. Perhaps a predecessor to the much-loved Wienermobile and the lesser-known Voxmobile. This particular carvertisement is from Australia in 1934.
Posted by mark at 11:06 AM. Permalink: Life Saving Vehicle
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Healthy Holidays!
Someone came up with a food gift that's as fun as going to the gym. You thought your trainer got you a box of chocolates as a customer gift, but it turns out to be something even better: vegetables! A pretty crudité gift if you ask me.
Posted by mark at 9:39 AM. Permalink: Healthy Holidays!
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Frontiers in Bagvertising
We've seen many creative promotional bag designs over the years. Designer Karl Lagerfeld kicks things up a notch with a bag handle that mimics his distinctive sunglasses.
Posted by mark at 5:08 PM. Permalink: Frontiers in Bagvertising
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Promos Hit the Retail Racks
Here's a terrific promotion by The North Face. The outdoors outerwear and equipment manufacturer was having trouble finding ways to promote their brand in retail stores, so they created a series of "Outdoor Essentials" like stick and rock, that were put into retail packaging and left in the stores. Not surprisingly, the promotion attracted a lot of attention and increased sales of actual North Face products significantly. (via Direct Daily)
Posted by mark at 11:20 AM. Permalink: Promos Hit the Retail Racks
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The Chocolate of Change
| Apparently change can come in the form of a chocolate bar. I'm not sure where this candy bar came from, but the sheer volume of merchandise featuring Obama must function as some form of stimulus for the economy. |  |
Posted by mark at 11:11 AM. Permalink: The Chocolate of Change
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The Audacity of Soap
| First he had the Audacity of Hope, then there was the audacity of soap, and now Barack Obama has won the Nobel Peace prize. (And smashed a rocket into the moon on the same day!) Some folks think the prize is premature, but I think it is impossible to really have that argument until they announce who the other nominees were. In the meantime, enjoy this soap. |  |
Posted by mark at 11:02 AM. Permalink: The Audacity of Soap
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A Great Deal of Tea
Local falafel shop Crisp came up with an interesting promotion: free iced tea through the end of the year when you buy one of their insulated travel tumblers. It looks like a pretty good deal for everyone: you get a great deal on tea if you drink frequently, they get brand exposure near their shop and they get you to stop by and hopefully buy stuff, and there are less disposable cups headed to the landfill. Since tea is one of those things that probably costs them way less than the two bucks or more that they charge for it, it's an easy thing to give away for free. (via Midtown Lunch)
Posted by mark at 11:42 AM. Permalink: A Great Deal of Tea
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Heavy Mail
Here is an interesting direct mail promotion concept: send someone information encased in a slab of concrete with a promotional hammer. It's pretty much guaranteed to make a statement, but is it cool or really annoying? Surely it is incredibly wasteful from an environmental standpoint, but if it is more effective than 1,000 regular mailers does it even out?
Posted by mark at 11:11 AM. Permalink: Heavy Mail
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The Many Faces of Fruit-vertising
In Hebei, China, a farmer has figured out how to grow pears in a variety of shapes using plastic molds. Right now, he's making pears shaped like baby Buddhas, but he plans to expand to biblical characters and celebrities in the future. Could corporate logos be that far away?
These miraculous fruits may also be an indicator of China's increasing wealth and rising stature on the global stage. After all, oddly-shaped fruits and otherwise altered produce have traditionally been the work of Asia's first economic powerhouse, Japan.
| Meanwhile, Kleenex has made their packaging a little more interesting by coming out with some creative tissue boxes designed to look like slices of watermelon. Very cute, and another thing that has basically been done before in Japan. |  |
Posted by mark at 4:52 PM. Permalink: The Many Faces of Fruit-vertising
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Invasion II: Ice Homonculi
If you liked Invasion of the Cardboard Turtles, you'll love Invasion II: Ice Homonculi. In this installment one thousand ice sculptures of little people were arranged in the Gendarmenmarkt public square in Berlin to draw attention to the rapidly progressing Arctic climate change that is melting the polar ice cap at rates far faster than scientists had previously predicted. (via Direct Daily)
Posted by mark at 11:32 AM. Permalink: Invasion II: Ice Homonculi
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Turtle Invasion
I love this promotion. Basically they made a bunch of cardboard sea turtles, which look really cool and remind me of this fancy paper 3-D modeling (scroll down to the faces). Plus, it's a promotion with a really great cause: on the underside of the turtles is a message reminding people not to buy souvenirs made from endangered sea turtles. It's interesting to note that these promotions were done in the UK and the Netherlands, targeting vacationers, rather than in places where turtles actually nest.
Posted by mark at 4:32 PM. Permalink: Turtle Invasion
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Hold the Hair Handles, Please
Am I the only one surprised by the fact that I am being compelled to speak out against hair-based promotional advertising for the fifth time this year. Am I being overly sensitive? Is there no other way to illustrate that your shampoo's special proteins and natural additives makes hair stronger and fuller? Maybe someone would be intrigued by a hair handle the first time they see one, but is anyone eager to hold onto one while cruising across town after they've been hanging in the bus for a few months? Speaking of which, after some wear and tear, what kind of impression are these going to be making?
Posted by mark at 1:27 PM. Permalink: Hold the Hair Handles, Please
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