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September 20, 2005Merch of the Penguins
The Pittsburg Penguins just published an article about the promotions they're doing this season, including apparel, calendars, an athletic bag, and a digital watch for kids. The way they promote their promotions tells an important story, too: taking home "a unique part of penguins history." Another interesting twist? One of their promos is a baseball cap featuring a vintage version of their logo with the year "1967" (the year the team started) embroidered on the back. Now that's a great way of making it a uniquely valuable item that reminds fans of the experience they had at the game and keeps 'em coming back.
Posted by mark at September 20, 2005 10:31 PM
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