From a promotional perspective, this is an ideal combination of form and function, and it's hard for me to imagine another technique (i.e., any media-based form of advertising) being able to accomplish the same results. Awareness products accomplish fundraising and awareness-raising goals on a personal, tangible level that's incorporated into people's daily lives on an ongoing basis. Promotional dog tag keychains and dog tag necklaces have been around for a while, but with the visibility they're getting from the Reeve Foundation, there couldn't be a better time to use them to promote your organization.