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January 12, 2006

Promos That Live on After the Brand Is Gone

The News Journal of Delaware just did feature on promotional products that outlive the brands they represented. The article has some great stories about people saving mugs, uniforms and other promotional items from companies they used to work for which were then bought out and renamed. The items retain a significant sentimental value. According to one expert, "The items evoke warm and fuzzy memories -- and that's important to people's equilibrium." Another expert said the need to hang on to a tangible item is a byproduct of the rapidly changing business world. Whatever the psychological reason, the phenomenon is definitely real: check out our entry about Macromedia promo blogging. bank-of-delaware.jpg

Posted by mark at January 12, 2006 9:08 AM

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