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January 30, 2006
That IS My Bag, Baby!
The folks at the MIT Advertising Lab strike again, this time they bring to our attention a couple great examples of creative use of imprinted plastic bags. If I were the kind of guy who made up my own marketing buzzwords, I'd start with "blanding." Tasteful, simple logo placement on a gift item makes sense, but if you're using a promotional product for advertising and not taking full advantage of the creative possibilities, you're blanding (etymology: bland + branding). Have you ever seen a television commercial that's just a static image of a company's logo and phone number with no sound? Of course not. Television advertising comes with sound and video and people use it. When you buy a custom bag with die cut handles it comes with die cut handles, so why not use them?
Posted by mark at January 30, 2006 9:39 AM
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