« Internet Bubble 2.0 | Main | Using Color to Reinforce Your Brand »

March 26, 2006

High-tech Meets Low-tech Promo Combo

I didn't actually see this one, but due to the abnormally warm winter in New York, Killington Resort made an extra marketing push by distributing 300,000 2-sided, 2 spot-color bar coasters in 100 upscale Manhattan bars/clubs. (I guess the places I go aren't upscale enough.) Anyhow, I thought it was pretty cool that they used one of the lowest-tech items imaginable (basically a piece of cardboard) to get people to text message a number to get special offers (which is like a super-fancy, wireless-enabled, mobile, interactive coupon of the future).

killington-coasters.jpg

Posted by mark at March 26, 2006 11:19 AM

Tags:

Comments

Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?



Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.
Copyright 2005-2008 - ePromos Promotional Products, Inc.