« Custom Signage | Main | When Biometric Makes Sense »
April 13, 2006
$18 Billion of Free Stuff
How big is the promotional products industry? According to the Advertising Specialty Institute, promotional product sales increased 5.1% in 2005 to a record-breaking $17.8 billion. For some perspective, that's larger than cable TV advertising ($15.9 billion), twice as large as Internet display advertising ($8.3 billion) and five times larger than outdoor advertising ($3.5 billion). Or, in other words, that's a lot of tchotchkes.
Posted by mark at April 13, 2006 2:15 PM
Tags:
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.