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April 12, 2006

Conversely Special

I just love these Converse hang tags. For starters, they look cool, kind of a cross between dog tags and baseball cards. They also tie together two major strengths of the Converse brand: its historical significance and commitment to tradition, and the fact that they actually made (and still make) athletic shoes for real athletes. I think a combination of the design and the fact that they're real metal tags instead of some kind of plastic help them have a real visual, tactile imact.

converse-tags.jpg

Posted by mark at April 12, 2006 10:46 AM

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