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May 4, 2006
Beyond Branding: Promoting Behavior
Promotional products can be great branding tools, but they can be even more effective when used to promote a specific behavior in the recipient. That behavior could be buying something, filling out a survey or giving contact information, but there are plenty of uses beyond commerce. For example, you may want to encourage water conservation, which is what these stickers aim to do, improve workplace safety, or even get someone to plant a tree.
Posted by mark at May 4, 2006 3:44 PM
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