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August 4, 2006
Beach Branding
| Promos on the beach are hot this summer, with everything from beach umbrellas and promotional towels to beach bags and flip flops. One guerilla advertising firm even suggested "advertising messages delivered in bottles left on the beach by street teams posing as mermaids is another possibility." I would venture to argue that finding a message in a bottle, then realizing it was advertising, would be a bit of a disappointment, but I'm pro-mermaid. |  |
Posted by mark at August 4, 2006 1:05 PM
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