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November 17, 2006

Follow-up: Sony Is Doing Giveaways for the PS3 Launch

A couple days ago I wrote about the Sony PS3 launch as a great example of how to identify the folks who are most devoted to your brand and reward them. I was also hoping they wouldn't miss the opportunity to spread a little promotional love. Turns out, they did have teams in custom windbreakers handing out PS3 schwag to the devoted fans camped out to buy the consoles.

sony-ps3-launch-giveaways.jpg

Posted by mark at November 17, 2006 5:38 PM

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