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November 1, 2006Piggyback Power: How Big Brands Can Help Your Brand
| One of the best ways to increase the perceived value of a client gift is to choose a brand name business gift. When you imprint or embroider that gift with your company logo, you're not only getting your brand noticed, but you're also associating it with the goodwill generated by the brand name of the product you're giving. The power of big brands can even go further than that: I was just reading a web marketer's blog post about some OGIO bags he was planning to order. In his post, he remarked that his friend had seen them in the Firefox company store and "I am much happier buying them now knowing that Firefox decided to go with them." In this case, they made a better promotional business gift not only because of the OGIO brand, but because Firefox had also used them as a promo. |  |
Posted by mark at November 1, 2006 4:59 PM
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