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November 7, 2006
Taglines on Target: Make Your Promos Match Your Message
Here's a great promotional umbrella that uses a transparent umbrella and a clever tagline ("Hair you want to show off") to make a powerful statement. In fact, I think most really compelling promotions involve a combination of great product selection and a great tagline. Of course, sometimes you can substitute a clever graphic element for the tagline, too. Either way though, turning a promotional gift into a captivating advertisement for your product takes some creativity that goes beyond just picking a product you know your recipients will appreciate and putting your logo and phone number on it. (via how advertising spoiled me)

Posted by mark at November 7, 2006 9:43 AM
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