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December 1, 2006
Apple Apparel: Branding the Retail Experience
The Apple brand is really riding high. This year they made the Harris Poll top ten US brands for the first time, and was ranked as the top brand in the US by brandchannel. Apple is even popular enough to have a news site dedicated to it's retail stores, which recently reported on the taglines appearing on apple store employee shirts this holiday season:
Give movies, give music, give TV shows.
Give now. Borrow later.
They asked for something colorful. They didn't mean a sweater.
Tech the halls
For a PC user it's not a gift. It's an intervention.
Looking for something they'll actually wear?
This could be the end of regifting. And rebooting.
Oh come all Ye Creatives
As usual, Apple's doing a good job conveying their value proposition with their signature style and irreverence, and of course, mac fans around the world were hoping to be able to buy these promotional shirts, but they seem to be for employees only. Back in the day, though, they apparently did sell shirts. For the whole family:
Posted by mark at December 1, 2006 11:27 AM
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