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February 01, 2007

Action Item One: Make Custom Action Figures

You can get a long way with good product selection and a creative imprint, but sometimes you just gotta go all out and custom make your own perfect promo, like this truly awesome "super recruiter" action figure given out to promote Yahoo's Hot Jobs. When the stakes are high, like the competitive world of career placement, sometimes only the most unique promo you've ever seen will do, and the way to do that is to make a new product and pay attention to all the details down to the packaging and copy. You'll need to have someone help you custom manufacture it overseas, but the end result can be incredible. Or at least super.super-recruiter-action-figu.jpg

Posted by Mark at February 1, 2007 09:22 AM

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