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March 22, 2007Axe Stickers Take Advantage of Exit Signs
These promotional stickers. for Axe deodorant take advantage of existing exit signs to clever effect. It's actually very similar to a promotion done by Runner World magazine. Stickers are obviously one of the easiest ways to take advantage of existing features of the environment, although they're by no means the only way.
Posted by mark at March 22, 2007 4:24 PM
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