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March 23, 2007What's Your Oil Can?
Promotional products have been very popular with online companies because they provide a valuable offline branding opportunity, and a tangible reminder for companies with an intangible product. Of course, they're also very effective for more traditional companies as well, and one way to make them even more powerful is to use an item that is uniquely tied to your company's product, like these promotional oil cans. Whether you custom manufacture an item, or simply pick an existing product that ties into your brand, it's a great way to make your promo more powerful. In this case, the old style of oil can serves as a reminder of the longevity of the Castrol brand without having to state that explicitly.
Posted by mark at March 23, 2007 4:32 PM
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