« Cut Your Phone Bill in Half...Literally | Main | Briefly: Imprinting Accuracy - Avoiding Chi-Tonw »
April 13, 2007Blackberry Does Nice Direct Mail Promos, Too!
The Vonage direct mail promo I posted yesterday was pretty great, but so is this one to promote the Blackberry. I think one of the things that has made the Blackberry so successful, particularly in an area where a lot of other manufacturers weren't able to gain traction, is the actual feel of their product. I think part of why people find a blackberry usable is the feel in the hand and the ergonomics of using it (particularly the scroll wheel). If you manufacture a product, having a custom manufactured stress ball version of it can be a powerful sales tool. When projector manufacturer InFocus came out with a super-compact video projector, we actually created a life-size version of it out of foam to show people just how compact it was and the promo ended up being an incredibly successful sales tool.
Posted by mark at April 13, 2007 9:16 AM
Tags:
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)Looking for promotional products? Find promotional items, business gifts and promotional marketing advice at ePromos Promotional Products, Inc.
Copyright 2005-2008 - ePromos Promotional Products, Inc.