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April 12, 2007Cut Your Phone Bill in Half...Literally
Vonage wants to help you cut your phone bill in half...literally. This clever direct mail promotion includes a pair of promotional scissors and instructions on how to cut your phone bill, and the cost of your phone bill in half. A great example of a simple, effective promotion that uses an everyday item to really get a point across. Bonus points for making the outside of the package seem like "tool" for cutting your phone bill might be an installation CD, because it drives home the point that Vonage is easy to use and doesn't require any tech skills!
Posted by mark at April 12, 2007 10:13 AM
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