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April 23, 2007
Hello Air! Branding in the Sky
Why brand just a pen or mug, when you can brand a whole airplane? Eva Air, a Taiwanese airline, has Hello Kitty-fied and entire Airbus 330, inside and out. The product of two years of negotiation between the airline and Sanrio, the company who owns the character, the plane is primarily used for flights between Taiwan and Japan. We feature plenty of promotional airplanes, but alas, none of them are full-size. Next up, battle between Hello Kitty plane and Wonder balloon.
Posted by mark at April 23, 2007 9:02 AM
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