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May 22, 2007

Happy Birthday Helvetica!

The font of the century, Helvetica, just turned 50. It's one of the most common typefaces in corporate logos, from 3M to Fendi to Panasonic. Even Microsoft, who created the blatant Helvetica ripoff Arial, uses Helvetica in it's logo. Another fun fact, the MoMA in New York recently added Helvetica to their permanent collection after acquiring a set of original lead plates for the font. As one of the cleanest and most easily readable fonts, it's perfect for promotional products, too. When you plan your next promo, what font will you be using?helvetica-birthday.jpg

Posted by mark at May 22, 2007 10:48 AM

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