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May 16, 2007

Keyboard Direct Mail for Jingle Awareness

Apparently, music for ads and other video productions doesn't always get the attention it deserves. Sometimes the same is true for promotional products as well. For this clever direct mail promo, however, a toy keyboard was packaged with copy that brought attention to the plight of the jingle: a card was attached on the handle of the keyboard that said “If you only want to have fun, making music is a child's game. If you want a better sound than this, call us!” The ad agency art directors and video production producers who received this piece probably loved it. (via Direct Daily)

jingle-direct-mail.jpg

Posted by mark at May 16, 2007 9:59 AM

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