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May 14, 2007
Peet's Creates Custom Jersey to Promote
Sometimes promotional products work in mysterious ways. Today I found this email in my inbox. The promotional cycling jersey caught my attention and I found out that Pete's Coffee is selling these to raise funds for the Leukemia & Lymphoma Society's Team in Trainingļ½®. I'll be honest, I didn't buy one of these, but I did buy some coffee because I'm running out. Would I have bought coffee if they sent a different email? Perhaps, but the visual impact of the jersey did get my attention, and the message of the email did make me feel good about buying from such a caring company.
Incidentally, if you're interested in trying this for your company or cause, we have some excellent values on promotional microfiber performance apparel. I've actually field tested several of our new polos and t-shirts and the quality is excellent, but more on that later.
Posted by mark at May 14, 2007 2:21 PM
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