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July 30, 2007

A Catchy Tagline Never Goes Out of Style

We found this promotional tape measure at a flea market in Vermont. It's cute because it's old and reminds us of a simpler time. It doesn't hurt that Bill's Standard sounds like a down-to-earth kind of place where you really could get "An extra measure of savings." Even on a small item like this they were able to pack quite a bit of information, including a message about their values.bills-standard-tape-measure.jpg

Posted by mark at July 30, 2007 6:19 AM

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