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July 17, 2007Promotion Gets Some Promotion
Promotion itself got a little promotion in a recent New York Times article, "Promotion Is Not Just Another Brick in the Wall." Although the subject of the article was an interactive billboard for Adobe's Creative Suite, this kind of coverage does follow recent trends as non-traditional advertising media get more exposure in the press. Promotional product advertising, despite being over a hundred years old is actually one of the fastest growing forms of advertising right now and is seeing a creative renaissance as well.
Posted by mark at July 17, 2007 2:40 PM
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