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July 24, 2007Scratch Off...Car
Forget giving out scratch off tickets as part of a car giveaway, why not turn the entire car into a scratch off ticket, park it on a pile of pennies and let people scratch away? It certainly turns the giveaway into more of a spectacle, driving (cough) more awareness while keeping the most important part - the car - as the focal point of the promotion.
Posted by mark at July 24, 2007 8:39 AM
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