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September 24, 2007

British Promotional Survey Stats

Source-e conducted a study this April and came up with some interesting stats about promotional products buyers and recipients:


  • Nine out 10 respondents (92 per cent) believe that branded promotional merchandise increases a company's brand awareness.

  • Over three-quarters (76 per cent) said that they could name a brand or company/organisation featured on promotional merchandise on their desk without looking.

  • Over half (52 per cent) purchased from the companies that were branded on a piece of promotional merchandise on their desk.

  • Some 82 per cent said they would keep an item they were given rather than give it away.

    • Posted by mark at September 24, 2007 2:54 PM

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