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October 27, 2007

Famine Awareness Scratch-off Tickets

Here's a promotional scratch-off ticket designed to increase awareness about starvation, and motivate people to donate. The cards were kept grocery cash registers and were given to shoppers. The cards say: "A coin could make the difference." And as they used a coin to scratch off the image of the thin stick figure, they reveal a healthier one. A coin bank is available to take donations right at that moment. (via Direct Daily)

famine-scratch-off.jpg

Posted by mark at October 27, 2007 12:50 PM

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