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October 24, 2007Heineken Bottle Bricks
| So this is a little bit like the Heineken speaker crates, but kind of cooler. These bottles were designed to double as bricks (after being emptied). According to Inhabitat, the bottles were made in 1963 and were referred to as WABO, or world bottles. The project was started by brewer Alfred Heineken after a trip to the Caribbean where he found beaches littered with bottles and a lack of housing. The goal was to promote recycling and provide building materials, one ice-coled Heineken at a time. Although the project was abandoned, there are a couple structures made from the bottles. (via The Adverlab) | ![]() |
Posted by mark at October 24, 2007 8:13 AM
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