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October 26, 2007

How the Pros Promo (Part One)

Ever wonder how the pros promo? Well, the Promotional Products Industry Association did a survey at TS2, the annual trade show for exhibit and event professionals to find out. Not surprisingly, 95% use promos and 72% find them 'extremely effective' or 'effective' at shows. Here's how they used promos:

*Increase name recognition – used by 79 percent of respondents
*Increase booth traffic– used by 64 percent of respondents
*Generate goodwill – used by 37 percent of respondents
*Attract new customers – used by 35 percent of respondents
*Generate interest in products – used by 34 percent of respondents

Posted by mark at October 26, 2007 2:10 PM

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