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October 15, 2007
Quality Indicator: Fan Appreciation
How do you know you've got a hot promo on your hands? If you're lucky, your fans will tell you. A great examples is this promotional case that was sent to people who pre-ordered the Legend of Zelda Phantom Hourglass video game. Send a quality promo and people tend to notice. And sometimes, they gush: "It's aluminium, feels indestructible, the logo on the top WILL NOT scratch off and it actually works as a carry-case...Isn't it just gorgeous?" Now that's the kind of response you want from your promotion! It's also worth mentioning, that if you want examples of great promotions, video game promos are worth checking out.
Posted by mark at October 15, 2007 10:36 AM
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