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October 26, 2007
Transforming Cars into Promos
Here's a clever laundry detergent campaign that uses a flyer for the detergent brand that says "Reclaim your lost white." The flyers are placed on dirty white cars with t-shirt shapes drawn in the dust. And it's not the first time cars have been coopted into a promotional campaign. (via Direct Daily)
Posted by mark at October 26, 2007 3:31 PM
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