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November 21, 2007
A Little Eco: ABC Family Promotes 25 Days of Christmas with Reusable Shopping Bags
| ABC Family is promoting their "25 Days of Christmas" programming by handing out 60,000 reusable shopping bags in highly-trafficked shopping areas. Street teams are decked out in branded red promotional fleece, hats and scarves. According to senior marketing vice president John Rood, 展e want to try to get the attention not only of viewers, but our cable and satellite and affiliates partners and Web visitors." (via Promo Magazine) |  |
Posted by mark at November 21, 2007 12:41 PM
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