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November 9, 2007

ad:tech New York 2007: Stress Ball Yo-Yo Grabs Attention

I saw folks playing with these all over the show: in the aisles, on the escalator and in the lobby. After navigating all the way up to the third floor of the exhibit hall, I found the source, the No More Landing Pages booth. Even though they were off the beaten track, a popular, highly-visible promo helped ensure their booth was busy and the trade show was a success. Here's a little footage of the stress ball yo-yo in action.

Posted by mark at November 9, 2007 6:57 AM

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