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November 6, 2007
How the Pros Promo (Part Three)
We've seen what products the pros use and how they use them when promoting at trade shows and events. But in an accountability-driven marketing environment, how do they measure success?
The top three ways in which tradeshow professionals measure the success of the use of promotional products are: *56 percent of tradeshow professionals used increased traffic at their booths to measure the success of using promotional products at their tradeshows and events.
*40 percent of respondents measured the success of using promotional products by tracking sales growth.
*25 percent of respondents measured the success of using promotional products by tracking customer retention.
Posted by mark at November 6, 2007 4:40 PM
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