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November 7, 2007
Lowes Coasters Are a Home Improvement
Here's a perfect example of a well-done promo. These promotional coasters were done for Lowe's, a national home improvement chain. They're practical and fun, and more importantly they reinforce the Lowe's brand in several ways. The natural wood grain, evoking lumber and carpentry is an obvious reminder of what Lowe's stands for, and the fact that they fit together and can be used to build things also promotes this brand identity. (via Direct Daily)
Posted by mark at November 7, 2007 7:13 AM
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