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November 27, 2007

Zipcar Hoodies Raise Awareness

Zipcar is a handy service that allows carless folks like myself to rent cars by the hour whenever we need to go to Ikea. Much like Netflix, Zipcar is the kind of company that relies heavily on referrals from early adopters to build buzz. Luckily, because they can track usage patterns, they can easily find their brand evangelists and send them promotional sweatshirts!zipcar-hoodie.jpg

Posted by mark at November 27, 2007 11:35 AM


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