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December 30, 2007

Best of 2007: Best Living Direct Mail

Although it is essentially Sea Monkeys, this is easily the coolest direct mail piece I've seen in ages. It was done to promote the National Geographic Kids television channel and was sent to media buyers. The super scientific looking kit included everything you need to grow triops, a prehistoric, horseshoe crab-looking crustacean. They even included a CD that featured information and an interactive tool to track the triops' growth. I want one.

triops-direct-mail.jpg

Posted by mark at December 30, 2007 11:54 AM

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where can you go about getting these promos?

Posted by: trante89 [TypeKey Profile Page] at November 6, 2008 8:40 PM

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