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December 27, 2007
Dell and Verizon Team Up with Targeted Direct Mail Promo
Here's a pitch-perfect direct mail promotion I received from Dell and Verizon Wireless targeting business customers. They selected an optical travel mouse as the giveaway product, the perfect choice for this demographic. With a combination of two strong brands, great print creative and a relevant, useful promo, this direct mail promotion was bound to be a success.
Posted by mark at December 27, 2007 3:50 PM
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