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January 8, 2008
Direct Impact: Colon Cancer Mailer
This clever and impactful (albeit gross) direct mail piece starts with the smallest mailable envelope, already an attention grabber. The flyer inside is folded with a progression of text describing how a tumor starts off small, then grows while you're eating, sleeping and going about your daily life. Finally, when the flyer is all the way open it reminds you not to wait until it is too late. (via Direct Daily)
Posted by mark at January 8, 2008 6:47 AM
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