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January 13, 2008
Direct Impact: Interactive Cable Mailer
This unique promotion involved a direct mail campaign as well as cable television commercials to help people choose paint colors. Done for Colorama, a large Swedish home improvement chain, the direct mail piece included a length of coaxial cable to promote its television commercials, which feature full screen samples of popular paint colors, allowing viewers to see what the colors would look like in their living rooms. (via Direct Daily)
Posted by mark at January 13, 2008 12:16 PM
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Comments
This seems like a really good idea! and really useful, as it is something that the target market would really appreciate. I love it when companies make associations outside the box, and use innovative ideas to drive their business forward.
Posted by: Lottie at January 14, 2008 6:20 AM
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