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January 16, 2008
Direct Impact: Life-size Burglar Direct Mail
The fold-out direct mail piece is a popular way to get someone's attention, whether you're raising awareness about colon cancer or home improvement loans. In this case, a life-size burglar unfolds from a normal sized envelope with the message that it's easy for someone to get into your home. Creepy, but perhaps it is an effective way to promote security services.
Posted by mark at January 16, 2008 10:36 AM
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