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January 9, 2008
Direct Impact: Matryoshka Doll Envelopes
This clever promo was done by a Russian travel agency to promote tourism packages to St. Petersburg. The envelopes mimicked the famous Russian nesting dolls and, at the end, revealed a tiny price for a trip to St. Petersburg. (via Direct Daily)
Posted by mark at January 9, 2008 6:56 AM
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