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January 20, 2008
Direct Impact: Rolls Royce Paintings
If you're selling a Rolls Royce, your target market is pretty small and pretty selective. For this unique direct mail promotion, Rolls Royce sent out abstract paintings meant to evoke the classic image of the Rolls Royce to select potential buyers. Although it seems a bit crazy, we actually offer a promotional oil portrait painting, and it does sell.
Posted by mark at January 20, 2008 3:06 PM
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