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January 17, 2008Direct Impact: Street Children Mobile
This promotional mobile was sent as a direct mail piece to raise awareness of the problem of homeless children in Sofia, Bulgaria. It was created for a non-profit that works to provide foster homes for these children. The mobile kit, which featured typical street items like broken bottles and syringes, was sent to German businesses who were already active in Bulgaria. Within 3 weeks of the mailing, 11% of the businesses contacted had made a donation to the charity, an astounding conversion rate! (via Direct Daily)
Posted by mark at January 17, 2008 11:00 AM
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