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January 14, 2008
Direct Impact: Timing Is Everything for Birthday Razor
| This is definitely the kind of classic direct mail promotion that should be taught in direct mail school. Gillette sends a free razor to young men as an 18th birthday gift, hopefully the perfect time to reach out to them as they are developing the brand loyalties they will carry throughout their lives. |  |
Posted by mark at January 14, 2008 10:30 AM
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