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January 18, 2008
Direct Impact: Viral Marketing for Placement Agency
This striking direct mail piece purports to contain vials of live viruses, but luckily it's more innocuous than that. The accompanying literature encourages the hiring manager to use the enclosed viruses to infect employees, since the placement agency sending the piece is so confident it can find temporary replacements. The actual copy from the piece is: Just test us. Infect your employees. And see how fast Vedior sends the perfect replacement." (via Direct Daily)
Posted by mark at January 18, 2008 2:44 PM
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