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January 25, 2008
Yellow Tail Tattoo in the New Yorker
| Here's a promo that seems a little strange at first, but has some sense to it. Yellow Tail, which seems to be doing a pretty good job becoming the hot brand for inexpensive wine amongst young urban folk, put a promotional temporary tatoo in the New Yorker. Basically, it positions them as the hip, edgy brand in a product category that is seen as stuffy and snobby, and advertising in the New Yorker gets the attention of the kind of hip urban young adults who also drink wine. |  |
Posted by Mark at January 25, 2008 06:58 AM
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