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February 25, 2008
Alka-Seltzer Brings Back Speedy
| Alka-Seltzer's new mascot is a 57 year-old character...who retired in 1964. But Speedy's back this year to promote the antacid, and perhaps reprise the "plop, plop, fizz, fizz" song he sang so many years ago. Amazingly, at the time of his retirement, Alka-Seltzer was investing $8.5 million in the mascot, which was the largest investment they were making in any campaign back then. An interesting side-note, the original Speedy statue was lost on a trip to the Philippines in 1971 and wasn't recovered until 5 years later. (via Advertising Age) |  |
Posted by mark at February 25, 2008 12:02 PM
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