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February 27, 2008
Twisted Pair Gets Festive
Here's a really astounding promotion that dares to go way beyond everyday promotional products. Created by an up-and-coming South African telecom company, Neotel, it's a "festive seasonal gift" made from copper wire. While copper wire had a great hundred-year run as the primary method of transmitting telephone (and telegraph) signals, Neotel used this promo to promote their fiber optic network. The tagline was "Copper wire still has its uses." It's a not so subtle jab at Telkom, which previously had a monopoly on land-based telecommunications in the country, and a much older infrastructure.
This promotion also gets bonus points for utilizing a local resource: there is an established local cottage industry wire artists hand-crafted sculptures from discarded wire. (via Direct Daily)
Posted by mark at February 27, 2008 9:01 AM
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